Advertising and Social Media Marketing

Advertising Age currently has an article up discussing how traditional marketers and advertisers are struggling to predictably leverage social media marketing. The major point of the article is that the best social media systems have become quite good at avoiding repeatable manipulation.

But does this really prevent one from “getting a firm grip on social media”? At AdSavvy we have quite a bit of experience with social media and the one lesson we’ve learned is that to be successful, you need to 1) Adapt quickly 2) Get a feel for the psychology of users of the social media platform (learn what they like) 3) cater your content to the users and 4) network like hell with other social media users.

With these 4 steps, social media actually becomes quite predictable and can even be mastered. But that doesn’t mean being successful 100% of the time. Rather, it means building failure into your system, while doing everything in your power to minimize it. Michael Jordan can be said to have “gotten a grip” on the art of basketball, but that doesn’t mean that every shot he took went in.