Barack Obama Infomercial – 30 Minute Long Ad
Regardless of what you think about politics, we would be derelict in duties to not mention the big Obama campaign ad buy. Costing between 5 and 7 million dollars, Barak Obama purchased a 30 minute ad on 7 networks (ABC was the only major network to not participate). The thirty minute long infomercial was well produced and there is ongoing debate about whether this was a smart move by Obama or not. Our opinion was that at the end of the day it will have a very small net positive effect, but also feed into the widespread perception that Obama is buying this election.