Can an Advert Featuring Phil Collins and a Gorilla Sell Chocolate?

Think chocolate and I imagine your first impressions are not Phil Collins. I would guess that gorillas do not feature heavily either. Unless you have seen this advert.

It’s simple, it is annoyingly catchy (especially to fans of American Psycho or people of a certain age), and it is very well done.

You know you want to see a gorilla drumming along to an 80′s classic pop song, admit it! What it has to do with Cadbury’s chocolate I have no idea, just enjoy