Category — Anticipation

I was looking through RideLust’s Most Lustable Cars of 2008 and came to the number one result: The Nissan GT-R. This got me thinking a bit about the art of creating “anticipation” in advertising.

Clearly, to be number one on the list of “upcoming” products in a particular niche, you have to do some savvy pre-product marketing. If people are going to anticipate your product, they need to know about your product.

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