Category — Branding

Sometimes an advertisement comes along that just makes me think …

“Why aren’t the shows this good?”

I know some of you will be looking quisically at your screens right now wondering what I was on as I wrote this. Keep with me folks! [Read more →]

Danica Patrick’s appearance in Sport Illustrated’s Feb 08 Swimsuit Edition is an education in how to leverage brands – albeit at the risk of compromising their integrity.

This is not meant as criticism – in fact, I applaud Danica for her work (on the racing track as well as in front of the camera) and the way she adjusts to both sides of the coin without much fuss. She’s comfortable with courting media attention and focused on succeeding on the track regardless of it – a trait that few sports personalities share.

[Read more →]