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Category — Car Commercials

TAG Heuer’s complete “Duel” ad pits Steve McQueen against Lewis Hamilton: Everyone Loses

TAG Heuer recently ran an ad campaign for their Monaco brand watch. It was a contest to guess the winner of the above “Duel” between two important figures in the history of the Monaco series, Steve McQueen and Lewis Hamilton. The contest officially closed on June 10th, 2009. Apparently, it’s been one of TAG Heuer’s most popular online contests ever.

According to TAG Heuer, Lewis Hamilton won the Duel… but I don’t think anyone wins with this ad. They sliced up the original footage from the Steve McQueen 1971 film Le Mans to shoehorn his image into the ad, and then used a poor quality voice actor that sounds nothing like him to dub over his lines. Ironically though, McQueen’s shoehorn/voiced over performance is better than Lewis Hamilton’s actual performance. And McQueen’s been dead for almost 30 years. Overall, the ad is fairly lame on that level. Still, it has racing footage, so I can’t call it all bad. Check out the full version:
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June 30, 2009   Comments Off

The Mind-Blowingly Vast Scale of Honda’s New Insight Commercial – “Let It Shine”

Honda’s new commercial for the 2010 Insight has a deceptively simple appearance. A series of shapes and patterns flash across what looks like an old Lite-Brite set, or maybe an LED panel, or perhaps even just a series of computer generated dots on the screen. It’s nice to look at and nice to listen to, due to the pretty music playing along. Simple and nice. The interesting part is that the flashing dots are actually the flashing headlights of 1,000 actual Honda Insights. One thousand full sized automobiles, arranged in a gigantic grid in such a way so they appear to be a perfect rectangle from the camera’s vantage point.

Check out the “Making of…” video near the end of this post:
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June 30, 2009   1 Comment

FormulaSexta: Formula 1 on Spain’s laSexta Channel

LaSexta is the sixth nationwide broadcast television station in Spain and, starting this year, the only channel in Spain that broadcasts Formula 1. So they commissioned the creative agency Kotoc to make some intro spots and they came out really nicely. My only complaint is that the ships don’t look like their going fast enough. Other than that, the pod racer feel of the whole thing is pretty interesting and the look is definitely nice.

Check out the rest of the intro spots:
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May 12, 2009   Comments Off

Weird Toyota Prius “Commercial” Featuring The Blue Man Group

This looks to me to be a re-edit of some actual footage of the new Toyota Prius commercial. The Blue Man Group is apparently in the commercial, but judging from some of the bizarre, unprofessional cuts used in this video, I don’t think this is the official version. I could be wrong, but something about this video just doesn’t seem right.

Any Adsavvy readers out there care to correct or enlighten me, please do. I’d love to get to the bottom of this.

December 28, 2008   1 Comment

The British Television Advertising Craft Award (BTACA) Winners

Best Animation & Best Direction & Best Model Making & Best Use of Recorded Music (Joint Winner)

Title: Play Doh
Product: Sony Bravia
Client: Sony
Nominee: Darren Walsh
Animation Production Company: Passion Pictures
Agency: Fallon

And the rest:
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December 2, 2008   Comments Off

Kitten-Headed Ninjas Drive Toyota Corollas

Toyota’s new Australian ad campaign for their 2009 Corolla hatchback is freaking solid gold. It’s just this kind of bizarre stuff that gets people interested and talking about the product, especially in their target audience, youth. “We just really wanted to make something a younger audience could be intrigued by, and sell a different side of Corolla, other than how practical it is,” says Micah Walker, Creative Director, Mojo Sydney.

The kitten headed hero’s story doesn’t end with the commercial though, his story is fleshed-out in an animated graphic novel online called The Getaway. We learn his name is Max and he has a sidekick named Misty; and he gets into a series of adventures: 9 Lives and Counting, Landing on all Fours, and The Sound and the Furry… clever, right?
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November 13, 2008   1 Comment

All Three Episodes of Audi’s New “Meet The Beckers” Campaign: The Start of Attack Ads?

Episode III: Raising the Stakes

The final episode of the Audi’s Arrested Development inspired advertising campaign, Meet the Beckers, has been released, and I’m excited.

In a world without new episodes of Arrested Development, it doesn’t take much to excite me. Even a commercial that’s vaguely similar to the greatest show of all time can give me a reason to get up in the morning.

Anyway, in the first episode, we meet the whole family. Jason is the regular guy, and the Audi driver of course. He’s bringing his girlfriend to meet his dysfunctional family for the first time. His aggressive brother Billy drives a BWM cuts off a Prius. His drunken, country club-visiting father (The Commander) drives a Mercedes. And his doormat brother (or brother-in-law, maybe) Lewis, drives a Lexus. It’s hilariously accurate and has lots of subtle jokes you may miss if you’re not paying attention.
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November 4, 2008   1 Comment

The Alfa Romeo Logo: What’s With The Man-Eating Snake?


The Alfa Romeo badge has a very heraldic, ancient feel to it. Very classy. But what does it mean, and why the hell does it have a giant snake eating a man?

Well, the owners of Alfa Romeo (originally called A.L.F.A. for Anonima Lombarda Fabbrica Automobili, which is translated as Lombard Automobile Factory, Public Company) wanted a logo that was associated with the city of Milan, so they used symbols that Milan had used since the Crusades. The red cross is typical Christian symbol of medieval heraldry and used extensively throughout the crusaides. Back then, seeing a bunch of guys with red crosses painted on them didn’t mean “medic”, it meant: Run for your life.

The man in the serpents mouth is a bit more controversial. It’s a symbol called a biscione, and the man in the image is alternatively described as a child (the modern interpretation) or a Saracen or Moor (aka: a Muslim). So the whole serpent motif is all about the Christians Crusaders’ defeat of the infidels. Yeah, pretty strange.
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October 13, 2008   13 Comments

New Audi Ad: Meet The Family – Meet the Beckers Episode 1

Audi’s new ad campaign, Meet the Beckers, is the story of a wealthy, dysfunctional family, each of whom drives a different car. It’s slightly reminiscent of the show Arrested Development, if only because I have that show seared into the hilarity centers of my brain.

Audi driver and regular guy, Jason, is bringing his girlfriend to meet his family for the first time, for Thanksgiving. As he describes each new family member, we see them in their particular vehicle. Obnoxious brother Billy drives a BWM and has a bluetooth headset in his ear while he cuts off a Prius. His drunken, country club-visiting father (The Commander) drives a Mercedes and has a young trophy wife in the passenger seat, browsing a catalog of adoptable little foreign children. He pulls away with the wipers on and turn signal blinking. And, the effeminate, henpecked yuppie Lewis, with his insane twin daughters (who call him “Lewis”), drives a Lexus. It’s spot on.
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October 10, 2008   Comments Off

Get Paid $900 a Month to Use Your Car As a Mobile Billboard


The free market is a beautiful thing, everyone benefits and everyone gets what they want. Just put all the needs and desires of mankind in a pot and sprinkle in some human ingenuity, and out comes all sorts of innovative ways to get things done.
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September 12, 2008   9 Comments