Category — Celebrity Advertising
Lewis Hamilton Model Advert
Lewis Hamilton Abbey and Santander Bank Advert finally landed on YouTube so my overseas friends can get a look at this great ad!
June 19, 2008 2 Comments
Lewis Hamilton = Anticipated Advertising?
Lewis Hamilton, the fantastic British formula 1 driver, has starred in a new television commercial for the Abbey bank. This is a first in my experience. An advert people are talking about before they see it, such is his celebrity appeal I guess.
The TV ad shows a model kit being assembled for a McLaren Formula One car, along with Lewis, the driver. In the end Hamilton comes to life and drives off.
It’s so new I don’t seem to be able to find it on YouTube yet, but you can watch the “making of” here.
June 17, 2008 1 Comment
William Shatner Plus Commodore Vic 20 = Killer Ad
What do you get when you combine William “Captain Kirk” Shatner and the Commodore Vic20?
Geektastic advertising is what you get 
Yes, the ad that most sums up my childhood.
[Read more →]
April 8, 2008 6 Comments
Contrasting Credit Card Advertising
Some of my favorite adverts are from American Express. We have already seen the Superman and Seinfeld ads, which are brilliant by the way, but also I like the way they are willing to use the good type of celebrities and especially top directors.
The hidden message is obviously “American Express is not just a credit card“, pushing the aspirational, exclusive, status angle for all it is worth.
Possibly the most famous of these ads were the “My Life, My Card” series, featuring such stars as Robert Deniro.
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March 17, 2008 1 Comment
When Ads are Better Than the Shows
Sometimes an advertisement comes along that just makes me think …
“Why aren’t the shows this good?”
I know some of you will be looking quisically at your screens right now wondering what I was on as I wrote this. Keep with me folks! [Read more →]
March 12, 2008 1 Comment
Cars.com Witch-Doctor Shrunken Head TV Commercial - The Humor Hook
Commercials such as this one from Cars.com rely almost exclusively on humor to grab the viewer’s attention and create positive associations with the product (e.g. car shopping with Cars.com).
In this Cars.com commercial, you actually see a secondary advertising method used, namely celebrity association (here the actor from the popular TV Show Bones is used). But this ad succeeds or fails based on the humor.
February 24, 2008 No Comments
