Category — Credit Card Commercials

This commercial from Chase is one of my favorites from a variety of angles.

First, there’s a hidden “easter egg” at the very beginning of the commercial. If you look closely, 007 is spelled out in the background during the first 3 seconds. It’s not easy to pick out, and the average person won’t discover this on the first view. But the two tires make up the 00 and the 7 is made of 2 pieces of wood that come together at an angle.

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Let’s say you’re a marketing executive for a billion dollar company and an intern approaches you with an idea. She says, “I have the perfect commercial concept for our product. Let’s put a few kids together and have them dance with their backpacks.” You’d probably think the intern was crazy.

Or, back to reality, you might think I’m crazy for naming this one of the best TV commercials ever, but I really think it is. Here’s why.

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I know, I know, I have featured the work of American Express a lot lately, but I have been in a retro-computing mood lately so I thought I would share this fabulous find for any fellow geeks out there!

Sometimes an advertisement comes along that just makes me think …

“Why aren’t the shows this good?”

I know some of you will be looking quisically at your screens right now wondering what I was on as I wrote this. Keep with me folks! [Read more →]

The goal of any advertisement is to convince the consumer that he or she would be better off with the advertised product or service. Some products like big screen TVs are very easy to market because they appeal to primitive human desires (e.g. clear, vivid, big high-resolution visual stimulation).

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