Category — Cute Baby Hook
We’ve covered this theme over and over on AdSavvy: the hooks that work in advertising will always tap into our basic human nature.
Some people call it low-brow. We call it good advertising. Here’s to the advertising hooks that we can count on.
From: Top Marketing Schools
March 28, 2012 Comments Off
There are over 4 million babies born in the United States every year. Out of those 4 million, it’s estimated that between 12 to 18 of them are stolen from the hospital they were born in. It’s an ultra-small percentage of the whole, but it’s a big deal when it happens, so many hospitals are now using a new product to make sure no babies get taken from their maternity ward.
It’s basically an anti-theft device the baby wears around it’s ankle. However, there isn’t just one standard type of device, different hospitals are using different forms of the same idea. For instance, in Norway, all newborn babies are outfitted with a type of anti-theft alarm that consists of a tiny chip embedded in the baby’s ankle bracelet and a matching chip embedded in it’s mothers hospital bracelet. If the two chips are separated by more than a certain distance, the alarm goes off. On top of that, if the baby’s bracelet is removed, the hospital goes into “lockdown” mode, where the elevators and doors all automatically lock – to prevent baby theft.
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January 22, 2009 1 Comment
This year’s E-Trade Super Bowl commercial featured a talking baby sitting in front of the computer doing stock trades. The commercial was a huge success for E-Trade on several fronts.
February 25, 2008 Comments Off