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Category — Edgy Advertising

Kitten Mittons & Dick Towels: The Reason Why ‘Always Sunny’ is the Best Show on TV Right Now

In the Always Sunny in Philadelphia episode “Paddy’s Pub: Home of the Original Kitten Mittens”, the gang tries to come up with various marketable products in an attempt to build the Paddy’s Pub brand.

Frank comes up with a gun that shoots alcohol directly into your mouth, Mac comes up with the dick-towel (, and Charlie comes up with the now world-famous ‘Kitten Mittons’. An excellent episode about advertising and marketing. Best episode yet. Check out the complete, uncensored Dick Towel video after the jump:
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October 14, 2010   Comments Off

McDonald’s New Commercial Appeals to the Coveted “Gay French Teenager” Demographic

This is the new McDonald’s commercial that’s generating all the interest online. It’s called “Come As You Are”.

In it, a teenage boy sits in a McDonald’s, wistfully looking at his class picture and caressing it with his finger while talking to the obvious object of his affection on the phone. As his father approaches, he quickly hangs up and then listens to his dad tell him how much of a ladies’ man he was at his son’s age. The eventual reveal is that the son goes to an all boys school, so the object of his affection on the other end of the phone was another boy. That’s a twist ending worthy of M. Night Shyamalan.
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October 14, 2010   Comments Off

In Honor of Michael Jordan’s Hall of Fame Induction: Get Your Basketball On with Leroy Smith – The Master Motivator

“M.J. was introduced as the greatest player ever and he’s still standing there trying to settle scores,” one Hall of Famer said privately

In the lead-up to and in the wake of Michael Jordan’s big Hall of Fame induction weekend and the (disturbingly petty) speech he gave during it, Nike has been pushing these “Leroy Smith” viral videos. Question is, Who is Leroy Smith?
Check it, Savvyites:
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September 13, 2009   1 Comment

Bontrust Finance’s MoneySex: “Increase In Currency”

This German ad for Bontrust Finance is… unexpected, to say the least. This sort of thing would never fly in the US. Well done though. Unfortunately, it looks like the Bontrust girl is a total whore. How dare she cheat on Lincoln… and with Mao of all people.
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May 13, 2009   Comments Off

Ronald Kurniawan behind Sharp’s surreal Plasmacluster air purifier ad – ‘Bacteria’

Excerpt from the print ad

M&C Saatchi has created a beautiful ad campaign for Sharp’s new series of high end air purifiers called the Plasmacluster, just in time for the sickness season and the swine flu. The ad shows a parade of bizarre bacteria, with visible organelles, all marching right up a giant nose.

It’s called “Bacteria“, and the illustration was done by a fantastic artist named Ronald Kurniawan, who I’m quickly becoming a big fan of. According to the agency, they specifically wanted to use his kind of surreal imagery:

“We opted for a light-hearted and surreal visuals to raise the awareness of the serious air pollution problem and just how many harmful substances we are exposed to in our daily environment, even at home.” – Queenie Fan, group account director of M&C Saatchi

Check out the complete, full-sized version of the ad below:
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May 8, 2009   Comments Off

The Beautiful Word: Very Cool French Scrabble Commercials (Is That Ween I Hear?)

These are some super fantastic new Scrabble ads designed to liven up the game’s image a bit. Over the past 60′s years that it’s existed, Scrabble has sort taken on a reputation as a favorite of only English majors and elitist word geeks; so it looks like their trying to reach out to a wider audience. They get it, they’re “hip”. Also, is that Ween playing?

The concept of all the words on the board coming alive and interacting is great, but I’m not so sure everyone will “get it” at first. I mean, the people who already like Scrabble probably will, but the more mainstream people they’re trying to recruit, less likely. Still, I love this ad, and the other two in the series:
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April 27, 2009   Comments Off

(NSFW) Naked Is The New Black: Selling Clothes With Nudity


A few months ago I wrote some words about American Apparel’s style of advertising, and how I think they’ve really tapped in to our collective idea of what’s sexy in the internet-pron age. That porn chic style of advertising has been serving them well so far, and just recently, they turned it up a notch and released a few ads with actual nudity. Now, I’m the first to say that some of AA’s original ads were actually more sexually explicit than an image of a woman’s nipple, but it’s still a line, and they’ve crossed it. Whether this will be a positive or a negative for them is still in question.

However, they’re not the only ones flaunting bewbz these days. The skin is spreading. Urban Outfitters has much less clothing on the models than usual in it’s newest catalog. But they’re still shooting in that hazy, soft-focus sepia that we’re so used to, so they can’t say they’re all that cutting edge just yet. Read on to see some pictures of the naked bodies selling clothes:
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January 23, 2009   1 Comment

Whopper Sacrifice: Prove Your Love For The Burger King


Burger King is all about the viral kookiness these days, and their latest advertising enterprise is actually pure genius. They’ve created the “Whopper Sacrifice,” Facebook application, which will give you a coupon for a free Whopper if you delete 10 people from your Facebook friends list.

Burger King got me interested with their Whopper Virgins ads, and initially I loved this campaign because of how it seemingly makes fun of all the Facebook obsessed freaks out there. The website says: “Now is the time to put your fair-weather Web friendships to the test. Install Whopper Sacrifice on your Facebook profile, and we’ll reward you with a free flame-broiled Whopper when you sacrifice ten of your friends.” And the app actually makes each “sacrifice” show up in your activity feed for everyone to see. It says something like “Vito sacrificed Jimmy James for a free Whopper.”

But I thought about it, and wondered what BK could possibly gain from this. And then it came to me:
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January 8, 2009   1 Comment

One Ad Agency’s Way Of Getting Clients To Pay Their Bills: Pick Whom To Fire


Brussels advertising agency So Nice sent out an email to its clients saying they need to shrink their staff, and asking the clients to choose which employee should go. The email had a link to, where each of the prospective ex-employees lists their strengths and weaknesses.

The small 10 person agency has apparently been financially squeezed by it’s clients paying their bills later and later. Co-founder of the company, Laurent Duffaut, said the email was a “scandalous and provocative way to get a reaction from our clients”. But the email has generated a ton of interest outside of just its client base. In five days, the site has had 30,000 unique visitors casting 17,500 votes.
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December 23, 2008   Comments Off

Jones’ Big Ass Truck Rental & Storage Facility Drunk Discount Sale

According to the Jones’ Big Ass Truck Rental & Storage Facility website, Toby Jones is an aspiring rapper turned “street pharmaceutical sales rep” turned warehouse owner. His current warehouse supposedly cost him 1 dollar, and he’ll store whatever needs storing. Anything from Firebirds to elephants. The thing is, it’s not for real.

I called the number a few times, and nobody ever answered. It has an away message saying it’s Jones’ Big Ass Truck Rental & Storage, but it’s a cell phone, and the mailbox was full. Plus the website directs viewers to this website, belonging to a sketch comedy group called Big Dog Eat Child. So it looks like Jones’ Bis Ass Truck Rental & Storage is a clever viral marketing campaign for a comedy troupe. Well done guys. Unfortunately for them, the Jones Storage commercial is the funniest video on the site. See for yourself:
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December 16, 2008   Comments Off