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Category — Embarrassment Hook

WTF: Mega Shark vs. Giant Octopus Trailer

Ahhh… Debbie Gibson and Lorenzo Lamas, together at last. Plus this movie has a mega shark and a giant octopus, apparently. How can it go wrong? My answer: In every possible way.

I don’t know what the makers of this movie were thinking. Maybe they wanted this movie to be the next Snakes on a Plane; maybe they had a lifelong vision of a mega shark and a giant octopus doing battle, and finally had the chance to make that vision a reality on the big screen. Maybe this is some sort of tax scheme or ploy a la “The Producers”. Who knows. Who cares. Whatever.

May 13, 2009   Comments Off

One Ad Agency’s Way Of Getting Clients To Pay Their Bills: Pick Whom To Fire

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Brussels advertising agency So Nice sent out an email to its clients saying they need to shrink their staff, and asking the clients to choose which employee should go. The email had a link to youchoosewefire.be, where each of the prospective ex-employees lists their strengths and weaknesses.

The small 10 person agency has apparently been financially squeezed by it’s clients paying their bills later and later. Co-founder of the company, Laurent Duffaut, said the email was a “scandalous and provocative way to get a reaction from our clients”. But the email has generated a ton of interest outside of just its client base. In five days, the site has had 30,000 unique visitors casting 17,500 votes.
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December 23, 2008   Comments Off

Thief gets his own billboard after robbing advertising agency

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It’s a very common crime in my part of the city: a thief puts on a orange reflective vest and maybe a hard hat and steals some a)electrical equipment, b)large bits of metal, c)whatever. Thief then sells his booty for scrap, collecting a tiny fraction of what the goods are actually worth to their original owner. Here in Philadelphia, thieves have been known to actually steal manhole covers and sell them as scrap metal. Indeed.

A similar thief in New Zealand may get what’s coming to him though. He stole 15 transformers worth almost $5000 dollars, most likely because he wanted to sell the copper in them, which is worth about $150 dollars. But the equipment he stole belonged to an advertising company, and they’re doing what advertising companies do best… advertising it. They captured an image of him on a security camera, and put up a billboard with his face on it.
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December 2, 2008   1 Comment

The Power Of Conformity: How To Actually Change A Persons Thoughts With Advertising

In the 1950′s, psychologist Solomon Asch performed a series of now famous experiments on social conformity. In the re-enactment video above, you can get a good idea of what they were about.

All of them involved a group of participants answering some very simple questions about their perception (for example: which line was longer than the other?, which lines were the same length?, etc.). All but one of those participants were “confederates”, meaning they were in on the experiment, and were asked to give the same incorrect answers. Asch wanted to see how the remaining subject would react to the rest of the participants behavior.

The results were startling: When they were surrounded by participants giving an incorrect answer, 75% of the subjects followed along and gave the same incorrect answer at least once, and 37% of the subjects followed along and gave an incorrect answer the majority of the time.
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October 25, 2008   Comments Off

Adam Pacitti and The Girl Of MY Dreams

Adam Pacitti started the website TheGirlOfMyDreams after he supposedly had a dream of a girl of such amazing beauty, that he felt he had to find her in real life. So he drew her, and he posted the drawing online along with a video. Fortunately for us and everyone who loves hilarious things, Adam draws like a 5 year old. Yes, you saw it correctly in the video. Here is the girl of his dreams:
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I’m still torn over whether Mr. Pacitti is a genius or slow-witted goon. If this is fake, he’s a genius, and he’s found a way to bring hundreds of thousands of people to his website and get exposure in the national media. But his website doesn’t have any ads, so it looks like he’s not making any money from whole thing. That means it may not be fake, and that’s a disturbing concept for me.
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October 22, 2008   10 Comments

Obama’s New Ad: “Destination” – McCain’s Living It Up In Bermuda

Obama’s new ad, entitled “Destination”, has hit the airwaves, and it makes some subtle, and some not so subtle, jabs.

The main point is that McCain plans on keeping Bermuda business open, and plans on continuing to allow it as a tax shelter. The subtle sting of this ad is made more harsh, though, by the economic climate here in the US. It makes it seem as if McCain is out and about, living his rich and famous life in Bermuda with his 13 cars and his billionaire friends while the average American can’t afford to pay their mortgage. The underlying message is a continuation of the previous ad about McCain’s 13 cars.
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September 23, 2008   Comments Off

Tide Talking Stain Ad – Tide To Go – Super Bowl Commercial

According to YouTube’s AdBlitz, The Tide Talking Stain commercial from Super Bowl 2008 was the number 1 commercial of the year. So let’s take a look at why it worked, and how it’s style can be duplicated as a general marketing principle.

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March 1, 2008   2 Comments