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Category — Empathy Hook

Save Our Cats And Kittens From Fishermen: Or How To Make Lots Of Money Online

Apparently, all you have to do to make money online is invent a fake, but morally reprehensible, tragedy, put together a video about said tragedy, then sell t-shirts.
Oh, I almost forgot… then PROFIT.

The Save Our Cats and Kittens From Fishermen (SOCKFF) video has been making the rounds of the blogosphere for a while now, and still, not many people have called shenanigans on it. That amazes me. This video is obviously fake. It has zero evidence of it’s claim, it doesn’t show any cats being eaten by sharks, it doesn’t show any cats being pierced with hooks (although a gloved man pretends to), it doesn’t show anything really. It only shows black cats supposedly dangling from a hook, and a gloved man pretending to hook a kitten but blocking the camera’s view at the last second. Take a look at the cat dangling frame:
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January 23, 2009   55 Comments

One Ad Agency’s Way Of Getting Clients To Pay Their Bills: Pick Whom To Fire

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Brussels advertising agency So Nice sent out an email to its clients saying they need to shrink their staff, and asking the clients to choose which employee should go. The email had a link to youchoosewefire.be, where each of the prospective ex-employees lists their strengths and weaknesses.

The small 10 person agency has apparently been financially squeezed by it’s clients paying their bills later and later. Co-founder of the company, Laurent Duffaut, said the email was a “scandalous and provocative way to get a reaction from our clients”. But the email has generated a ton of interest outside of just its client base. In five days, the site has had 30,000 unique visitors casting 17,500 votes.
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December 23, 2008   Comments Off

Adam Pacitti and The Girl Of MY Dreams

Adam Pacitti started the website TheGirlOfMyDreams after he supposedly had a dream of a girl of such amazing beauty, that he felt he had to find her in real life. So he drew her, and he posted the drawing online along with a video. Fortunately for us and everyone who loves hilarious things, Adam draws like a 5 year old. Yes, you saw it correctly in the video. Here is the girl of his dreams:
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I’m still torn over whether Mr. Pacitti is a genius or slow-witted goon. If this is fake, he’s a genius, and he’s found a way to bring hundreds of thousands of people to his website and get exposure in the national media. But his website doesn’t have any ads, so it looks like he’s not making any money from whole thing. That means it may not be fake, and that’s a disturbing concept for me.
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October 22, 2008   10 Comments

Robots Replacing Human Actors – Japanese Commercial Features Female Bot – Video

So did you ever think you’d see the day when a real robot was the primary character in a commercial? Kincho‚Äôs Preshower UV insect repellent/sunscreen spray commercial gets a thumbs up for novelty. But the real question is whether the novelty of having a robot actress outweighs the awkwardness of relating to an obviously inanimate object.

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July 27, 2008   Comments Off

Tide Talking Stain Ad – Tide To Go – Super Bowl Commercial

According to YouTube’s AdBlitz, The Tide Talking Stain commercial from Super Bowl 2008 was the number 1 commercial of the year. So let’s take a look at why it worked, and how it’s style can be duplicated as a general marketing principle.

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March 1, 2008   2 Comments