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	<title>Ad Savvy &#187; Endorsement Deals</title>
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		<title>In Honor of Michael Jordan&#8217;s Hall of Fame Induction: Get Your Basketball On with Leroy Smith &#8211; The Master Motivator</title>
		<link>http://www.adsavvy.org/in-honor-of-michael-jordans-hall-of-fame-induction-get-your-basketball-on-with-leroy-smith-the-master-motivator/</link>
		<comments>http://www.adsavvy.org/in-honor-of-michael-jordans-hall-of-fame-induction-get-your-basketball-on-with-leroy-smith-the-master-motivator/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 02:41:04 +0000</pubDate>
		<dc:creator>Vito Rispo</dc:creator>
				<category><![CDATA[Celebrity Advertising]]></category>
		<category><![CDATA[Cult Branding]]></category>
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		<category><![CDATA[Endorsement Deals]]></category>
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		<guid isPermaLink="false">http://www.adsavvy.org/?p=749</guid>
		<description><![CDATA[&#8220;M.J. was introduced as the greatest player ever and he’s still standing there trying to settle scores,&#8221; one Hall of Famer said privately In the lead-up to and in the wake of Michael Jordan&#8217;s big Hall of Fame induction weekend and the (disturbingly petty) speech he gave during it, Nike has been pushing these &#8220;Leroy [...]]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="340"><param name="movie" value="http://www.youtube.com/v/koGD6XnAsNs&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/koGD6XnAsNs&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="340"></embed></object></p>
<p><i>&#8220;M.J. was introduced as the greatest player ever and he’s still standing there trying to settle scores,&#8221; one Hall of Famer said privately</i></p>
<p>In the lead-up to and in the wake of Michael Jordan&#8217;s big Hall of Fame induction weekend and the (<a href="http://www.ethiopianreview.com/articles/30386">disturbingly petty</a>) speech he gave during it, Nike has been pushing these &#8220;Leroy Smith&#8221; viral videos.  Question is, Who is Leroy Smith?<br />
Check it, Savvyites:<br />
<span id="more-749"></span><br />
Harvest Leroy Smith is the reason Michael Jordan had to play JV throughout his sophomore year of high school.  He&#8217;s the man who beat out MJ for the last spot on the Laney High School varsity basketball team, and now he&#8217;s an internet meme with Charlie Murphy&#8217;s face.   </p>
<p>Jordan says getting cut from the varsity high school team was a major turning point in his life, so much so, he even invited the man who got his spot, Leroy Smith, to his Hall of Fame induction.  Looks like MJ&#8217;s obsessed.  </p>
<p>During his speech (which, like I said, is doused with petty whines and weird ramblings) he makes Smith out to be just some goon who played high school ball and only made the team over MJ because some cosmic architect was trying to shape his competitive nature.  What he doesn&#8217;t mention is that Smith was at least good enough to play ball at UNC-Charlotte, and then overseas in various minor leagues before he decided to quit and settle in with a sales job, get married, and have kids like a regular human being.</p>
<p>However, when Jordan mentioned his version of the Smith story to Nike executives, they created an ad campaign based around a washed up &#8220;man who claims to have motivated Michael Jordan&#8221;.  Granted, it really screws with the image of the real Leroy Smith, but it <i>is</i> effing hilarious.  Strangely, I don&#8217;t see any plugs for Nike anywhere in these videos.  Maybe this is part of Nike&#8217;s anti-advertising thang.  Whatever it is, they&#8217;re really pushing it, there are 15+ videos on the Youtube.com account and there&#8217;s even an <a href="http://www.nba.com/2009/news/features/09/03/leroysmith/index.html">NBA.com interview with the fake Smith</a>.</p>
<p>So check it, here&#8217;s the complete collection:</p>
<h3>Leroy Smiths Hall of Fame Petition</h3>
<p><object width="425" height="340"><param name="movie" value="http://www.youtube.com/v/PMfWz07g7U8&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/PMfWz07g7U8&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="340"></embed></object>  </p>
<h3>News Stories: Leroy Smith Exposed (1/4)</h3>
<p><object width="425" height="340"><param name="movie" value="http://www.youtube.com/v/ibLWeBpu4BA&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ibLWeBpu4BA&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="340"></embed></object></p>
<h3>News Stories: In the Recording Studio with Leroy Smith (2/4)</h3>
<p><object width="425" height="340"><param name="movie" value="http://www.youtube.com/v/L7tb8Ks7BtQ&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/L7tb8Ks7BtQ&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="340"></embed></object></p>
<h3>News Stories: Motivation in Action with Leroy Smith (3/4)</h3>
<p><object width="425" height="340"><param name="movie" value="http://www.youtube.com/v/bJLTU3qJ_Ag&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/bJLTU3qJ_Ag&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="340"></embed></object></p>
<h3>News Stories: Behind the Scenes with Leroy Smith (4/4)</h3>
<p><object width="425" height="340"><param name="movie" value="http://www.youtube.com/v/JhvOhkkhDeY&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/JhvOhkkhDeY&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="340"></embed></object></p>
<h3>Leroy Smith&#8217;s &#8216;My Gift to the Game&#8217; music video</h3>
<p><object width="425" height="340"><param name="movie" value="http://www.youtube.com/v/rmKjM3ToOOg&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/rmKjM3ToOOg&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="340"></embed></object></p>
<h3>Leroy Smith message for Peter R Casey</h3>
<p><object width="425" height="340"><param name="movie" value="http://www.youtube.com/v/VH6WsoOTJ9E&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/VH6WsoOTJ9E&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="340"></embed></object></p>
<h3>Leroy Smith&#8217;s 2-on-2 Hall of Fame Challenge</h3>
<p><object width="425" height="340"><param name="movie" value="http://www.youtube.com/v/hToHHDsWlUI&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/hToHHDsWlUI&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="340"></embed></object></p>
<h3>GetYourBasketballOn: Shuffle &#038; Sweat</h3>
<p><object width="425" height="340"><param name="movie" value="http://www.youtube.com/v/aBoFkHfnnqo&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/aBoFkHfnnqo&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="340"></embed></object></p>
<h3>GetYourBasketballOn: The Mind Maze</h3>
<p><object width="425" height="340"><param name="movie" value="http://www.youtube.com/v/sQ07dlFEMN8&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/sQ07dlFEMN8&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="340"></embed></object></p>
<h3>GetYourBasketballOn: The Blind Mantis</h3>
<p><object width="425" height="340"><param name="movie" value="http://www.youtube.com/v/PuhXwb6s1pU&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/PuhXwb6s1pU&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="340"></embed></object></p>
<h3>GetYourBasketballOn: Giant Target Drill</h3>
<p><object width="425" height="340"><param name="movie" value="http://www.youtube.com/v/jSwJgCfDchs&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/jSwJgCfDchs&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="340"></embed></object></p>
<h3>Dragon Attack Drill</h3>
<p><object width="425" height="340"><param name="movie" value="http://www.youtube.com/v/FftOrfusm54&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/FftOrfusm54&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="340"></embed></object></p>
<h3>ABC Focus Drill</h3>
<p><object width="425" height="340"><param name="movie" value="http://www.youtube.com/v/dfFzWWvI_UQ&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/dfFzWWvI_UQ&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="340"></embed></object></p>
<h3>Welcome to Leroy Smith&#8217;s Website</h3>
<p><object width="425" height="340"><param name="movie" value="http://www.youtube.com/v/_PAmDaDgfZU&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/_PAmDaDgfZU&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="340"></embed></object></p>
<p>via <a href="http://www.getyourbasketballon.com/">GetYourBasketballOn.com</a></p>
]]></content:encoded>
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		<title>TAG Heuer&#8217;s complete &#8220;Duel&#8221; ad pits Steve McQueen against Lewis Hamilton: Everyone Loses</title>
		<link>http://www.adsavvy.org/tag-heuers-complete-duel-ad-pits-steve-mcqueen-against-lewis-hamilton-everyone-loses/</link>
		<comments>http://www.adsavvy.org/tag-heuers-complete-duel-ad-pits-steve-mcqueen-against-lewis-hamilton-everyone-loses/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 05:25:08 +0000</pubDate>
		<dc:creator>Vito Rispo</dc:creator>
				<category><![CDATA[Car Commercials]]></category>
		<category><![CDATA[Celebrity Advertising]]></category>
		<category><![CDATA[Endorsement Deals]]></category>
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		<category><![CDATA[New Ad]]></category>
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		<guid isPermaLink="false">http://www.adsavvy.org/?p=698</guid>
		<description><![CDATA[TAG Heuer recently ran an ad campaign for their Monaco brand watch. It was a contest to guess the winner of the above &#8220;Duel&#8221; between two important figures in the history of the Monaco series, Steve McQueen and Lewis Hamilton. The contest officially closed on June 10th, 2009. Apparently, it&#8217;s been one of TAG Heuer’s [...]]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/dncgpXH5Jus&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/dncgpXH5Jus&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>TAG Heuer recently ran an ad campaign for their Monaco brand watch.  It was a contest to guess the winner of the above &#8220;Duel&#8221; between two important figures in the history of the Monaco series, Steve McQueen and Lewis Hamilton.  The contest officially closed on June 10th, 2009.  Apparently, it&#8217;s been one of TAG Heuer’s most popular online contests ever.</p>
<p>According to TAG Heuer, Lewis Hamilton won the Duel&#8230; but I don&#8217;t think anyone wins with this ad.  They sliced up the original footage from the Steve McQueen 1971 film <i>Le Mans</i> to shoehorn his image into the ad, and then used a poor quality voice actor that sounds <i>nothing</i> like him to dub over his lines.  Ironically though, McQueen&#8217;s shoehorn/voiced over performance is better than Lewis Hamilton&#8217;s actual performance.  And McQueen&#8217;s been dead for almost 30 years.  Overall, the ad is fairly lame on that level.  Still, it has racing footage, so I can&#8217;t call it all bad.  Check out the full version:<br />
<span id="more-698"></span><br />
TAG Heuer&#8217;s reasoning for using Steve McQueen in this ad is because the company is celebrating its 40th anniversary in 2009, and McQueen helped bring the Monaco brand into prominence by wearing one on his wrist in the film <i>Le Mans</i>.</p>
<h3>Complete Ad</h3>
<p><object width="425" height="340"><param name="movie" value="http://www.youtube.com/v/cEmCpdfw17g&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/cEmCpdfw17g&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="340"></embed></object></p>
]]></content:encoded>
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		<title>Good News: Kellogg Will Drop Michael Phelps From It&#8217;s Endorsement Deal</title>
		<link>http://www.adsavvy.org/good-news-kellogg-will-drop-michael-phelps-from-its-endorsement-deal/</link>
		<comments>http://www.adsavvy.org/good-news-kellogg-will-drop-michael-phelps-from-its-endorsement-deal/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 20:33:27 +0000</pubDate>
		<dc:creator>Vito Rispo</dc:creator>
				<category><![CDATA[Celebrity Advertising]]></category>
		<category><![CDATA[Endorsement Deals]]></category>
		<category><![CDATA[Food Advertising]]></category>

		<guid isPermaLink="false">http://www.adsavvy.org/good-news-kellogg-will-drop-michael-phelps-from-its-endorsement-deal/</guid>
		<description><![CDATA[It looks like Kellogg will be ending its endorsement deal with giant torso and Olympic swimmer Michael Phelps after a picture of him smoking a bong have surfaced in the UK tabloid News of the World. Phelps admitted to smoking weed and apologized for his &#8220;regrettable&#8221; behavior and &#8220;bad judgment&#8221;, and blamed it on youthful [...]]]></description>
			<content:encoded><![CDATA[<p><a href='http://www.adsavvy.org/wp-content/uploads/2009/02/dbbong.jpg' title='dbbong.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2009/02/dbbong.jpg' alt='dbbong.jpg' /></a></p>
<p>It looks like Kellogg will be ending its endorsement deal with giant torso and Olympic swimmer Michael Phelps after a picture of him smoking a bong have surfaced in the UK tabloid <i>News of the World</i>.  Phelps admitted to smoking weed and apologized for his &#8220;regrettable&#8221; behavior and &#8220;bad judgment&#8221;, and blamed it on youthful indiscretion.  This really won&#8217;t put a dent in his income though, since he still on board with a load of <em>major </em>sponsors like <strong>Visa </strong>and <strong>Speedo</strong>.  </p>
<p>Still, Kellogg said Phelps&#8217;s actions are &#8220;not consistent with the image of Kellogg.&#8221;  So they&#8217;re not renewing his contract when it expires at the end of February.  The thing is, I&#8217;m happy about it.  Now, don&#8217;t take that the wrong way, I&#8217;m 100% for the legalization of marijuana.  The &#8220;war on drugs&#8221; is the reason the United States has the highest population of prison inmates in the entire world.  The US has 5% of the world&#8217;s population, and nearly 25% of it&#8217;s prisoners.  It&#8217;s not just per capita either; the US actually has 2.3 million criminals in it&#8217;s prisons, more than any other country; all because of the &#8220;war on drugs&#8221;.  So I don&#8217;t care that Phelps smoked some weed, that means nothing to me.  I&#8217;m happy he&#8217;s off Kellogg cereal boxes because he&#8217;s a freaking douche.  Read on for my rationale:<br />
<span id="more-420"></span><br />
<a href='http://www.adsavvy.org/wp-content/uploads/2009/02/michael_phelps_weed.jpg' title='michael_phelps_weed.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2009/02/michael_phelps_weed.jpg' alt='michael_phelps_weed.jpg' /></a></p>
<p>Really, come on.  He wears popped collars and crooked hats.  He&#8217;s <em>known </em>for being the notoriously annoying douchebag at parties.  I don&#8217;t care how fast he swims or how disproportionately long his freak-torso is compared to a non-aquatic human&#8217;s.  He&#8217;s a DB, and I don&#8217;t want to look at his creepy, hairless dolphinbody in the morning when I&#8217;m eating my Corn Flakes.  I mean, really, look at this:</p>
<p><a href='http://www.adsavvy.org/wp-content/uploads/2009/02/ugh.jpg' title='ugh.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2009/02/ugh.jpg' alt='ugh.jpg' /></a></p>
<p>Have you ever seen anything so annoying?  I don&#8217;t care if the Sports Illustrated people made him pose like that, I don&#8217;t care about the Mark Spitz comparison.  He looks like a retarded person with a bunch of foil-wrapped chocolates around his neck.  Just say no to the silly picture, Mike.  It&#8217;s the most ridiculous and garish display of douchebaggery I&#8217;ve seen in a long time.  </p>
<p>Stay off my cereal, oddball.</p>
]]></content:encoded>
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