Category — Food Advertising

The Economist is one of my top five favorite magazines, I read it regularly. I also live in the Philadelphia area and eat pizza quite often. So I’m excited about The Economist’s new advertising plan: they connected with over 20 pizzerias in the Greater Philadelphia area, most of them near college campuses or dorms, and supplied them with Economist-branded pizza boxes. Each box has a pie chart that connects pizza consumption with global economics and politics. They encourage people to “Get A World View”.

This kind of ambient advertising is always interesting. Publipizz, a maker of advertising pizza boxes, estimates that a box of pizza is looked at by 3 people for at least 8 minutes and results in an 80% memory retention rate. Plus, boxes with advertising on them are less expensive for pizzerias, which makes them more likely to join in.
[Read more →]

Hey ladies, do you want your kids to grow up big and strong like David Beckham? How about your husbands? Well, there’s now a food product heartily endorsed by the superstar, and it’s supposedly healthy and delicious.

David Beckham Brand fishsticks. Yes, fishsticks… actually they’re called “fish fingers” by the weirdos in the UK. Delicious and healthy fish fingers fortified with extra omega-3s, with Beckham on the cover.

Beckham has said: “As a Dad I know how hard it is to get kids to eat the right things. I also know as a footballer, how important it is to eat the right things to perform well, so I think the GO3 range is a great way to help families take some small steps to be fit and healthy at affordable prices.”
If you eat Beckfood Fishstickz, you’ll grow up and look like this:
[Read more →]

So the Hannah Montana people wanted to sell some sort of Hannah Montana-related candy, great idea. She appeals to kids, kids love candy, it all works. But they should have at least looked in to the manufacturer of the generic “guitar” shaped candy before they got involved. At the very least, they could have mixed the colors up a bit. I mean, flesh pink?

via Popcrunch - Guitar Shaped Hannah Montana Candy

Everyone knows that KFC uses a super secret blend of eleven herbs and spices to make its fried chicken ultra-delicious. KFC goes to great lengths to keep that formula secret. In fact, one company blends a formulation that represents part of the recipe while another spice company blends the remainder. And a final computer processing system is used to standardize the blending of the products to ensure neither company has the complete recipe.
[Read more →]

This one comes courtesy of The Consumerist…

Apparently the new “healthy” Mott’s Plus Light is just regular Mott’s apple juice 50% diluted with water. They both sell for $2.69 too. Sly move, Mott’s.
[Read more →]

High fructose corn syrup (HFCS) has a bad rap these days. For a while now, there has been a very vocal group saying HFCS is the root of all the obesity and diabetes in the United States. And the Corn Refiners Association has finally decided to fight back.
[Read more →]

With all of the negative media geared towards fast food restaurants, advertisers have a tough job in front of them. Selling a product that is labeled as the bane of healthy society isn’t easy. Health news reports and documentaries blame, in part, fast food restaurants for the obesity epidemic. But the advertising team for Wendy’s has answered the challenge.

[Read more →]