Category — Food Advertising

Everyone knows that KFC uses a super secret blend of eleven herbs and spices to make its fried chicken ultra-delicious. KFC goes to great lengths to keep that formula secret. In fact, one company blends a formulation that represents part of the recipe while another spice company blends the remainder. And a final computer processing system is used to standardize the blending of the products to ensure neither company has the complete recipe.
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This one comes courtesy of The Consumerist…

Apparently the new “healthy” Mott’s Plus Light is just regular Mott’s apple juice 50% diluted with water. They both sell for $2.69 too. Sly move, Mott’s.
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High fructose corn syrup (HFCS) has a bad rap these days. For a while now, there has been a very vocal group saying HFCS is the root of all the obesity and diabetes in the United States. And the Corn Refiners Association has finally decided to fight back.
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With all of the negative media geared towards fast food restaurants, advertisers have a tough job in front of them. Selling a product that is labeled as the bane of healthy society isn’t easy. Health news reports and documentaries blame, in part, fast food restaurants for the obesity epidemic. But the advertising team for Wendy’s has answered the challenge.

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