Category — Great Advertising

“M.J. was introduced as the greatest player ever and he’s still standing there trying to settle scores,” one Hall of Famer said privately

In the lead-up to and in the wake of Michael Jordan’s big Hall of Fame induction weekend and the (disturbingly petty) speech he gave during it, Nike has been pushing these “Leroy Smith” viral videos. Question is, Who is Leroy Smith?
Check it, Savvyites:
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Popularity: 5% [?]

Honda’s new commercial for the 2010 Insight has a deceptively simple appearance. A series of shapes and patterns flash across what looks like an old Lite-Brite set, or maybe an LED panel, or perhaps even just a series of computer generated dots on the screen. It’s nice to look at and nice to listen to, due to the pretty music playing along. Simple and nice. The interesting part is that the flashing dots are actually the flashing headlights of 1,000 actual Honda Insights. One thousand full sized automobiles, arranged in a gigantic grid in such a way so they appear to be a perfect rectangle from the camera’s vantage point.

Check out the “Making of…” video near the end of this post:
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Popularity: 7% [?]

LaSexta is the sixth nationwide broadcast television station in Spain and, starting this year, the only channel in Spain that broadcasts Formula 1. So they commissioned the creative agency Kotoc to make some intro spots and they came out really nicely. My only complaint is that the ships don’t look like their going fast enough. Other than that, the pod racer feel of the whole thing is pretty interesting and the look is definitely nice.

Check out the rest of the intro spots:
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Popularity: 9% [?]

This is a new feature on AdSavvy, it’s called “Best Ad Ever”. And keeping with our extended overuse of hyperbole, we’ll have a new one every week, or every day. I’m not sure yet. Maybe it won’t be back. Whatever.

Little Mac is back. After fifteen years, he’s ready to reclaim his title as W.V.B.A. champ. Fake documentaries are so ‘in’ right now, and this one is excellent. Well played Nintendo, well played.

Official site

PS- I’ve had the above website in my browser for the past hour and a half. I can’t stop listening to the theme music.

Check out the original Punch Out!! ad:
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Popularity: 4% [?]

The newest of Intel’s “Sponsors of Tomorrow” ad campaign, “Intel Star”, captures the concept of geek chic well. USB co-inventor Ajay Bhatt hits the cafeteria and is welcomed as the rock star that he is. This ad should hit Intel’s target audience directly in their giant brains.

Rock that cafe with your bad self, Ajay, rock it.

Check out the first in the “Sponsors of Tomorrow” campaign:
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Popularity: 5% [?]

Star Wars Weekends is basically the Star Wars fanboy activity of the year. It’s an annual event held at Disney’s Hollywood Studios theme park with tons of Star Wars themed shows and games and membrobilia and everything possible you can think of in any way related to the series. Picture a Star Wars convention financed by Disney and designed by Disney Imagineers.

This year, Disney had some really clever print ads made up for the event, mostly having to do with all the Star Wars characters making their way to the event. Anyway, here they are, all 13 of the new print ads from Disney’s Star Wars Weekends advertising campaign. Enjoy:
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Popularity: 4% [?]

Excerpt from the print ad

M&C Saatchi has created a beautiful ad campaign for Sharp’s new series of high end air purifiers called the Plasmacluster, just in time for the sickness season and the swine flu. The ad shows a parade of bizarre bacteria, with visible organelles, all marching right up a giant nose.

It’s called “Bacteria“, and the illustration was done by a fantastic artist named Ronald Kurniawan, who I’m quickly becoming a big fan of. According to the agency, they specifically wanted to use his kind of surreal imagery:

“We opted for a light-hearted and surreal visuals to raise the awareness of the serious air pollution problem and just how many harmful substances we are exposed to in our daily environment, even at home.” – Queenie Fan, group account director of M&C Saatchi

Check out the complete, full-sized version of the ad below:
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Popularity: 3% [?]

These are some super fantastic new Scrabble ads designed to liven up the game’s image a bit. Over the past 60’s years that it’s existed, Scrabble has sort taken on a reputation as a favorite of only English majors and elitist word geeks; so it looks like their trying to reach out to a wider audience. They get it, they’re “hip”. Also, is that Ween playing?

The concept of all the words on the board coming alive and interacting is great, but I’m not so sure everyone will “get it” at first. I mean, the people who already like Scrabble probably will, but the more mainstream people they’re trying to recruit, less likely. Still, I love this ad, and the other two in the series:
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Popularity: 4% [?]

AT&T had a series of commercials back in 1993 that had examples of some of the cool new technologies that the company had hoped to develop in the future. The ad agency that did the commercials must have had a professional futurist working for them, because they were strikingly accurate.

It’s now 15 years later, lets see how well they did:
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Popularity: 5% [?]

I have somewhat of an obsession with colors and their names or designations. Whenever I can get my hands on color guides or paint sample booklets, I snatch them up. For instance, I have boxes full of those Pantone Guide strips; and having worked in the automotive industry, I have literally piles of automotive production color books with samples of all the exterior colors from various cars. I have samples from nearly every year of nearly every major make and model of car. There is something about the classification of color; I’m fascinated with the taxonomic designations and, more importantly, the aesthetic of all the sample colors lined up in neat rectangles with numbers beneath them.

Anyway… Mimosa. Mimosa is the color of the year, according to the “global authority on color”, Pantone. Read on about 2009’s color:
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Popularity: 5% [?]