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Category — Great Advertising

Best Football Ads

Football advertising has seen it’s share of great and not so great ad campaigns over the years – but when done right, football ads have the capacity to unite, engage and build common ground with football fans worldwide. No other sports gives you the sort of global access that football can, and as a result, a football ad (be it Betfair or Nike) can reach far more people than your run-of-the-mill product ad spot.

Here’s a look at some of the best football ads:

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May 23, 2012   Comments Off

Kitten Mittons & Dick Towels: The Reason Why ‘Always Sunny’ is the Best Show on TV Right Now

In the Always Sunny in Philadelphia episode “Paddy’s Pub: Home of the Original Kitten Mittens”, the gang tries to come up with various marketable products in an attempt to build the Paddy’s Pub brand.

Frank comes up with a gun that shoots alcohol directly into your mouth, Mac comes up with the dick-towel (, and Charlie comes up with the now world-famous ‘Kitten Mittons’. An excellent episode about advertising and marketing. Best episode yet. Check out the complete, uncensored Dick Towel video after the jump:
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October 14, 2010   Comments Off

New Ads – Budweiser Attempts to Reclaim the ‘Cool’ Mantle

The Problem: Budweiser’s sales were down 9% last year and are down another 9% this year. The brand’s been losing customer loyalty consistently over the past 5-10 years, as can be seen in their ranking among national product brands – which slipped from 16th in 2003 to 220th in 2010.

The Reason: The major beer drinking age demographic, 21-34 year olds, consists of ironic hipsters and testosterone-challenged “progressives” who are switching to microbrews, wine, and abominations like Smirnoff Ice in droves. In fact, microbreweries specifically have more than doubled their production since 2004.

What Budweiser is doing about it: Good advertising…
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October 3, 2010   Comments Off

In Honor of Michael Jordan’s Hall of Fame Induction: Get Your Basketball On with Leroy Smith – The Master Motivator

“M.J. was introduced as the greatest player ever and he’s still standing there trying to settle scores,” one Hall of Famer said privately

In the lead-up to and in the wake of Michael Jordan’s big Hall of Fame induction weekend and the (disturbingly petty) speech he gave during it, Nike has been pushing these “Leroy Smith” viral videos. Question is, Who is Leroy Smith?
Check it, Savvyites:
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September 13, 2009   1 Comment

The Mind-Blowingly Vast Scale of Honda’s New Insight Commercial – “Let It Shine”

Honda’s new commercial for the 2010 Insight has a deceptively simple appearance. A series of shapes and patterns flash across what looks like an old Lite-Brite set, or maybe an LED panel, or perhaps even just a series of computer generated dots on the screen. It’s nice to look at and nice to listen to, due to the pretty music playing along. Simple and nice. The interesting part is that the flashing dots are actually the flashing headlights of 1,000 actual Honda Insights. One thousand full sized automobiles, arranged in a gigantic grid in such a way so they appear to be a perfect rectangle from the camera’s vantage point.

Check out the “Making of…” video near the end of this post:
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June 30, 2009   1 Comment

FormulaSexta: Formula 1 on Spain’s laSexta Channel

LaSexta is the sixth nationwide broadcast television station in Spain and, starting this year, the only channel in Spain that broadcasts Formula 1. So they commissioned the creative agency Kotoc to make some intro spots and they came out really nicely. My only complaint is that the ships don’t look like their going fast enough. Other than that, the pod racer feel of the whole thing is pretty interesting and the look is definitely nice.

Check out the rest of the intro spots:
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May 12, 2009   Comments Off

Best Ad Ever: LITTLE MAC’s Comeback on Punch Out!! for the Wii

This is a new feature on AdSavvy, it’s called “Best Ad Ever”. And keeping with our extended overuse of hyperbole, we’ll have a new one every week, or every day. I’m not sure yet. Maybe it won’t be back. Whatever.

Little Mac is back. After fifteen years, he’s ready to reclaim his title as W.V.B.A. champ. Fake documentaries are so ‘in’ right now, and this one is excellent. Well played Nintendo, well played.

Official site

PS- I’ve had the above website in my browser for the past hour and a half. I can’t stop listening to the theme music.

Check out the original Punch Out!! ad:
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May 12, 2009   1 Comment

New Intel Ad: Ajay Bhatt is Geek Chic

The newest of Intel’s “Sponsors of Tomorrow” ad campaign, “Intel Star”, captures the concept of geek chic well. USB co-inventor Ajay Bhatt hits the cafeteria and is welcomed as the rock star that he is. This ad should hit Intel’s target audience directly in their giant brains.

Rock that cafe with your bad self, Ajay, rock it.

Check out the first in the “Sponsors of Tomorrow” campaign:
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May 8, 2009   2 Comments

Clever Ads for Disney’s ‘Star Wars Weekends’ Special Event

Fett's bags

Star Wars Weekends is basically the Star Wars fanboy activity of the year. It’s an annual event held at Disney’s Hollywood Studios theme park with tons of Star Wars themed shows and games and membrobilia and everything possible you can think of in any way related to the series. Picture a Star Wars convention financed by Disney and designed by Disney Imagineers.

This year, Disney had some really clever print ads made up for the event, mostly having to do with all the Star Wars characters making their way to the event. Anyway, here they are, all 13 of the new print ads from Disney’s Star Wars Weekends advertising campaign. Enjoy:
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May 8, 2009   Comments Off

Ronald Kurniawan behind Sharp’s surreal Plasmacluster air purifier ad – ‘Bacteria’

Excerpt from the print ad

M&C Saatchi has created a beautiful ad campaign for Sharp’s new series of high end air purifiers called the Plasmacluster, just in time for the sickness season and the swine flu. The ad shows a parade of bizarre bacteria, with visible organelles, all marching right up a giant nose.

It’s called “Bacteria“, and the illustration was done by a fantastic artist named Ronald Kurniawan, who I’m quickly becoming a big fan of. According to the agency, they specifically wanted to use his kind of surreal imagery:

“We opted for a light-hearted and surreal visuals to raise the awareness of the serious air pollution problem and just how many harmful substances we are exposed to in our daily environment, even at home.” – Queenie Fan, group account director of M&C Saatchi

Check out the complete, full-sized version of the ad below:
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May 8, 2009   Comments Off