Category — Great Advertising

These are some super fantastic new Scrabble ads designed to liven up the game’s image a bit. Over the past 60′s years that it’s existed, Scrabble has sort taken on a reputation as a favorite of only English majors and elitist word geeks; so it looks like their trying to reach out to a wider audience. They get it, they’re “hip”. Also, is that Ween playing?

The concept of all the words on the board coming alive and interacting is great, but I’m not so sure everyone will “get it” at first. I mean, the people who already like Scrabble probably will, but the more mainstream people they’re trying to recruit, less likely. Still, I love this ad, and the other two in the series:
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AT&T had a series of commercials back in 1993 that had examples of some of the cool new technologies that the company had hoped to develop in the future. The ad agency that did the commercials must have had a professional futurist working for them, because they were strikingly accurate.

It’s now 15 years later, lets see how well they did:
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I have somewhat of an obsession with colors and their names or designations. Whenever I can get my hands on color guides or paint sample booklets, I snatch them up. For instance, I have boxes full of those Pantone Guide strips; and having worked in the automotive industry, I have literally piles of automotive production color books with samples of all the exterior colors from various cars. I have samples from nearly every year of nearly every major make and model of car. There is something about the classification of color; I’m fascinated with the taxonomic designations and, more importantly, the aesthetic of all the sample colors lined up in neat rectangles with numbers beneath them.

Anyway… Mimosa. Mimosa is the color of the year, according to the “global authority on color”, Pantone. Read on about 2009′s color:
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During a time of controversy, the best way to win over public opinion is to convince the public that there is no controversy. Sometimes, when an issue is too complicated for the general public to make an informed decision on their own, they rely on the opinions of experts, and politicians stop debating the points of the issue, and start debating the consensus. That’s a consensus war. It’s happening with the global warming issue, and it’s happening with the economy. A reasoned, logical debate of the finer points of the fiscal policy won’t convince the average American. The only way to win the hearts and minds of the American people is to tell them the experts opinion.

Recently, Obama attempted to shut down the controversy surrounding his so-called “stimulus” package by saying “there is no disagreement that we need action by our government, a recovery plan that will help to jumpstart the economy.” Then later saying “economists from across the political spectrum agree” on the need for this massive government spending package. Of course, that is not the case. In actuality, many, if not most, economists disagree with the stimulus package. So in response, the Cato Institute took out a full page ad in the Washington Post, the New York Times, the Los Angeles Times, Chicago Tribune, Washington Times, and Roll Call disputing the president’s claim. Hundreds of top economists, including Nobel laureates and prominent scholars from major universities, signed the statement. There were more than 200 economists signatures on the original ad, and over 100 more have signed on since then. Read on to see the original ad:
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Nikon has this new series of ads for their S60 model of digital camera. The tagline is “The Nikon S60. Detects up to 12 faces.” It’s really quality marketing: it’s simple and it gets the point across well. Well done.

Ad Info:
Agency: Euro RSCG, Singapore
Photographer: Jeremy Wong
Executive Creative Director: Charlie Blower
Creative Director: Victor Ng
Art Director: Lee Hsueh Ling
Copywriter: Victor Ng, Stephen Kyriakou

Check out full size images of all three ads:
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