Category — Humor Hook

In the Always Sunny in Philadelphia episode “Paddy’s Pub: Home of the Original Kitten Mittens”, the gang tries to come up with various marketable products in an attempt to build the Paddy’s Pub brand.

Frank comes up with a gun that shoots alcohol directly into your mouth, Mac comes up with the dick-towel (http://www.dicktowel.com/), and Charlie comes up with the now world-famous ‘Kitten Mittons’. An excellent episode about advertising and marketing. Best episode yet. Check out the complete, uncensored Dick Towel video after the jump:
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“M.J. was introduced as the greatest player ever and he’s still standing there trying to settle scores,” one Hall of Famer said privately

In the lead-up to and in the wake of Michael Jordan’s big Hall of Fame induction weekend and the (disturbingly petty) speech he gave during it, Nike has been pushing these “Leroy Smith” viral videos. Question is, Who is Leroy Smith?
Check it, Savvyites:
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Ahhh… Debbie Gibson and Lorenzo Lamas, together at last. Plus this movie has a mega shark and a giant octopus, apparently. How can it go wrong? My answer: In every possible way.

I don’t know what the makers of this movie were thinking. Maybe they wanted this movie to be the next Snakes on a Plane; maybe they had a lifelong vision of a mega shark and a giant octopus doing battle, and finally had the chance to make that vision a reality on the big screen. Maybe this is some sort of tax scheme or ploy a la “The Producers”. Who knows. Who cares. Whatever.

According to the Jones’ Big Ass Truck Rental & Storage Facility website, Toby Jones is an aspiring rapper turned “street pharmaceutical sales rep” turned warehouse owner. His current warehouse supposedly cost him 1 dollar, and he’ll store whatever needs storing. Anything from Firebirds to elephants. The thing is, it’s not for real.

I called the number a few times, and nobody ever answered. It has an away message saying it’s Jones’ Big Ass Truck Rental & Storage, but it’s a cell phone, and the mailbox was full. Plus the website directs viewers to this website, belonging to a sketch comedy group called Big Dog Eat Child. So it looks like Jones’ Bis Ass Truck Rental & Storage is a clever viral marketing campaign for a comedy troupe. Well done guys. Unfortunately for them, the Jones Storage commercial is the funniest video on the site. See for yourself:
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Meet Vincent Dooley, as played by Andrew Bowser. He’s the star of the upcoming film The Mother of Invention, a mockumentary about an aspiring inventor who dreams of winning the annual young inventor’s award. Unfortunately, he’s tried and failed for years, usually losing to Martin Wooderson, his arch-enemy.

Picture a cross between Napoleon Dynamite and The King of Kong, plus it’s about inventors. According to the film’s website, it was shot for an ultra-slim budget of $75,000, raised mostly by their friends and family. And judging from the viral videos online and the trailer for the film, I have a feeling it’s going to be a future cult classic, and make that money back plus plenty. So I’ve compiled all the viral videos related to the film here on one page. Enjoy:
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I think this just might be my favorite thing ever, this week. The Tiddy Bear (IT’S FUNNY BECAUSE IT SOUNDS LIKE TITTY!) is a little bear-shaped pad that keeps the seatbelt from digging into your… shoulder. It’s basically a Beanie Baby that fits on your seatbelt. Man, Beanie Babies… what ever happened to those? 85% of all grandmothers out there have a large portion of their life savings investing in those ridiculous things. Fifty dollars for an elephant with a fireman’s hat? Come on!this

Really though, Tiddy Bear thing is genius. They already sell high-quality seatbelt pads at Target for under 10 dollars. The makers of the Tiddy Bear took that idea, and made it shaped like a bear so they could use their ultra-hilarious double entendre name, and charged an extra 5 bucks. Well played, makers of the Tiddy Bear Comfort Strap, well played.

(via Tiddy Bear)

Toyota’s new Australian ad campaign for their 2009 Corolla hatchback is freaking solid gold. It’s just this kind of bizarre stuff that gets people interested and talking about the product, especially in their target audience, youth. “We just really wanted to make something a younger audience could be intrigued by, and sell a different side of Corolla, other than how practical it is,” says Micah Walker, Creative Director, Mojo Sydney.

The kitten headed hero’s story doesn’t end with the commercial though, his story is fleshed-out in an animated graphic novel online called The Getaway. We learn his name is Max and he has a sidekick named Misty; and he gets into a series of adventures: 9 Lives and Counting, Landing on all Fours, and The Sound and the Furry… clever, right?
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Episode III: Raising the Stakes

The final episode of the Audi’s Arrested Development inspired advertising campaign, Meet the Beckers, has been released, and I’m excited.

In a world without new episodes of Arrested Development, it doesn’t take much to excite me. Even a commercial that’s vaguely similar to the greatest show of all time can give me a reason to get up in the morning.

Anyway, in the first episode, we meet the whole family. Jason is the regular guy, and the Audi driver of course. He’s bringing his girlfriend to meet his dysfunctional family for the first time. His aggressive brother Billy drives a BWM cuts off a Prius. His drunken, country club-visiting father (The Commander) drives a Mercedes. And his doormat brother (or brother-in-law, maybe) Lewis, drives a Lexus. It’s hilariously accurate and has lots of subtle jokes you may miss if you’re not paying attention.
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Adam Pacitti started the website TheGirlOfMyDreams after he supposedly had a dream of a girl of such amazing beauty, that he felt he had to find her in real life. So he drew her, and he posted the drawing online along with a video. Fortunately for us and everyone who loves hilarious things, Adam draws like a 5 year old. Yes, you saw it correctly in the video. Here is the girl of his dreams:

I’m still torn over whether Mr. Pacitti is a genius or slow-witted goon. If this is fake, he’s a genius, and he’s found a way to bring hundreds of thousands of people to his website and get exposure in the national media. But his website doesn’t have any ads, so it looks like he’s not making any money from whole thing. That means it may not be fake, and that’s a disturbing concept for me.
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Audi’s new ad campaign, Meet the Beckers, is the story of a wealthy, dysfunctional family, each of whom drives a different car. It’s slightly reminiscent of the show Arrested Development, if only because I have that show seared into the hilarity centers of my brain.

Audi driver and regular guy, Jason, is bringing his girlfriend to meet his family for the first time, for Thanksgiving. As he describes each new family member, we see them in their particular vehicle. Obnoxious brother Billy drives a BWM and has a bluetooth headset in his ear while he cuts off a Prius. His drunken, country club-visiting father (The Commander) drives a Mercedes and has a young trophy wife in the passenger seat, browsing a catalog of adoptable little foreign children. He pulls away with the wipers on and turn signal blinking. And, the effeminate, henpecked yuppie Lewis, with his insane twin daughters (who call him “Lewis”), drives a Lexus. It’s spot on.
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