Category — New Ad

Italian fashion line Sasch SHS Teen Clothes has what may be my favorite new-ish ad in it’s “Goodbye Innocence” campaign. They show Safari Girl and Safari Boy in some far off hunting expedition, coming of age, with the various carcasses of their childhood sensibilities set about as trophies.

Not only is this one of the most aesthetically perfect ads I’ve seen in a long time, it’s powerful as well. Not that many teenagers would really be affected by the message, but it’s there nonetheless. This print campaign was actually listed in the finalists for the outdoor category at the London International Awards 2008, with Safari Girl winning a Gold statue in the print category, rightfully so. It’s just so beautiful and perfectly executed. The style and the colors and the look and feel, everything works. I only wish I were in the market for teen clothes.

Check out the the full sized versions of both Safari Girl and Safari Boy:
[Read more →]

Brussels advertising agency So Nice sent out an email to its clients saying they need to shrink their staff, and asking the clients to choose which employee should go. The email had a link to youchoosewefire.be, where each of the prospective ex-employees lists their strengths and weaknesses.

The small 10 person agency has apparently been financially squeezed by it’s clients paying their bills later and later. Co-founder of the company, Laurent Duffaut, said the email was a “scandalous and provocative way to get a reaction from our clients”. But the email has generated a ton of interest outside of just its client base. In five days, the site has had 30,000 unique visitors casting 17,500 votes.
[Read more →]

The new strangely creepy CCTV poster found in a Brighton, England train-station

The UK is the most watched country on Earth, and still the citizens seem to be increasingly preoccupied with crime. As of 2004, England had one surveillance camera for every fourteen citizens, and it’s gone up since then, all in the name of security.

But do CCTV cameras actually reduce crime? The statistics aren’t all that spectacular for the studies that show a positive result, and most studies suggest that camera density has no overall impact on the levels of crime at all, especially in residential areas. A better idea might be along the lines of the West Midlands Police’s ‘Operation Momentum’ – using posters and an understanding of psychology, instead of cameras, to try to limit crime. Read on:
[Read more →]

Client: Adidas
Agency: TBWA, London
Creative: Mat Fox,
Mark Nicholson
Agency Producer: Tamara Kennon
Production Company: Blink,
Taiyokikau
Director: Kosai Sekine
Producer: Jeremy Smith,
Satoshi Takahashi
Executive Producer: Andrew Thomas
Post Production/Telecine: The Mill
Editor: Norihiko Maeda
Telecine Operator: Paul Harrison