Category — Novelty

The old awareness test used as a commercial for Transport for London’s Cycle safety campaign. If you haven’t seen the video already, watch it first, then click the jump:
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ClustaRack sells these paper roll holders for $200-$300 dollars each. It’s a pretty specific niche market they’re selling to: print shops and…well, I don’t really know who else besides print shops would need these. The point is, they have a great, really visible advertising hook for a simple little product.
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The free market is a beautiful thing, everyone benefits and everyone gets what they want. Just put all the needs and desires of mankind in a pot and sprinkle in some human ingenuity, and out comes all sorts of innovative ways to get things done.
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