Category — Online Advertising

Blip Festival 2008: The Promo from Richard Alexander Caraballo on Vimeo.

The BLIP FESTIVAL 2008 is a four-day (Dec 4-7) event showcasing nearly 40 musicians and visual artists in the lo-fi chipscene. It’s presented by the Manhattan art organization THE TANK and NYC artist collective 8BITPEOPLES.

The chipmusic phenomenon is like 8-bit punk. They essentially use old video game equipment and home computer hardware as musical instruments. The NES, Commodore 64, Atari ST, Nintendo Game Boy act as the lo-fit, low-res, high-impact electronic music makers.
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Google has filed a patent today for something called “Flexible Communication Systems and Methods.” The premise is that a mobile device will automatically be able to detect the cheapest Wi-Fi, WiMax or cellular plan in any given location. Depending on where you are, your connection will come from various providers.

To quote from AndroidGuys:
If anything, this disrupts things a little bit more. By forcing the carriers to adopt a Lending Tree type mentality, they will compete for your services even more. “Hey, we can give you 3G speeds here for $X per GB! Would you like to use our service?” Cable and DSL companies should be worried too. That Clearwire partnership also involves Time Warner, Comcast, and Brighthouse. Maybe you get your cellular service through AT&T, but your data device bounces around from one company to another.
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So it turns out John McCain and his family own 13 cars. The Dems are focusing intently on that partucular nugget for 2 major reasons. Firstly, because McCain previously said he “bought American literally all [his] life.” That highlights a disconnect, even if the cars really don’t belong to John McCain himself. Even if it’s not true, it’s a powerful image. For Example: “Not only does he buy Non-American…he has 12 non-American cars”

But all of those cars except the American-made 2004 Cadillac CTS are registered in his wife’s name. His wife is a wealthy car enthusiast/amateur race car driver and heiress to some of that deliciously thirst-quenching Anheuser-Busch money. So most likely, John has nothing to do with those other 12 cars (besides his Caddy).
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Advertising is all about understanding human psychology and how the brain works. The more studies are performed, the more data is collected, the more knowledge we have, the stronger effect advertising can have on the consumer. More and more, it’s becoming a science.

Right now, all the data and information is interpreted by a human in the marketing department. How long before we can create advertising creative using an algorithm? Based on an interesting design project, I think it could be done right now. Check it out:
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The old awareness test used as a commercial for Transport for London’s Cycle safety campaign. If you haven’t seen the video already, watch it first, then click the jump:
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In two new ads, and in a recent speech, McCain is trying to link the current financial badness to Obama. In the first ad, called Advice, we hear that one of Obama’s economic advisors is Franklin Raines, former CEO of Fannie Mae. The rest of the ad is essentially irrelevant, since all it’s trying to do is show you that Obama is being advised by someone who is connected deeply with the current economic collapse.

The same thing happens in the second ad. We hear about another former Fannie Mae CEO being associated with Obama. Trouble trouble. Guilt by association. This kind of thing works, no matter how logically silly it many be.
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I was wondering when McCain was going to make his play for the libertarian vote. Economically-minded Ron Paul was very popular for a while there, and Libertarian Party candidate Bob Barr may take some of Ron Paul’s votes in the general election. So it’d be a wise move for McCain to try to appeal to the libertarian mindset.

Surveys show about 15-20% of Americans identify with libertarian ideas, even if they don’t consider themselves libertarians. If McCain can get a good portion of that 15-20%, it could make all the difference in the general election.
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ClustaRack sells these paper roll holders for $200-$300 dollars each. It’s a pretty specific niche market they’re selling to: print shops and…well, I don’t really know who else besides print shops would need these. The point is, they have a great, really visible advertising hook for a simple little product.
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The point of copyright law is to give the author of some work control over who copies it. The problem is, today, enforcing copyright law against individual users is virtually impossible. Anything in digital form can be copied quite easily one way or another, and there are 200 million+ consumers able to do it in this country alone. The law just doesn’t work in the here and now.

As a society, we’ve outgrown our copyright laws. They’ve become irrelevant and lost whatever previous value they had.
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If you look around the majority of your popular daily reads you will spot one trend in common.

The ubiquitous 125×125 pixel ad!

If you are not advertising using this format, you will want to give it a try, especially once you hear our news …

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