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Category — Political Ads

John McCain’s New Ad: “Chicago Machine” – Guilt by Association

“Barack Obama,” an announcer intones, “born of the corrupt Chicago political machine.”
The ad quotes Obama saying, “In terms of my toughness, look first of all, I come from Chicago.”
Then the announcer continues:
“His economic adviser, William Daley. Lobbyist. Mayor’s brother.
His money man, Tony Rezko. Client. Patron. Convicted Felon.
His “political godfather.” Emil Jones. Under ethical cloud.
His governor, Rod Blagojevich. A legacy of federal and state investigations.
With friends like that, Obama is not ready to lead.”

This is McCain’s attempt to flip around the public image factor and bad associations factor. For a while, Obama and the Dem’s have been focusing on the lobbyists in McCain’s campaign and his unsavory friends, using the guilt by association trick. Now McCain has turned that trick around on Obama.
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September 25, 2008   1 Comment

Obama’s New Ad: “Destination” – McCain’s Living It Up In Bermuda

Obama’s new ad, entitled “Destination”, has hit the airwaves, and it makes some subtle, and some not so subtle, jabs.

The main point is that McCain plans on keeping Bermuda business open, and plans on continuing to allow it as a tax shelter. The subtle sting of this ad is made more harsh, though, by the economic climate here in the US. It makes it seem as if McCain is out and about, living his rich and famous life in Bermuda with his 13 cars and his billionaire friends while the average American can’t afford to pay their mortgage. The underlying message is a continuation of the previous ad about McCain’s 13 cars.
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September 23, 2008   Comments Off

The Dems Focus on McCain’s 13 Cars

So it turns out John McCain and his family own 13 cars. The Dems are focusing intently on that partucular nugget for 2 major reasons. Firstly, because McCain previously said he “bought American literally all [his] life.” That highlights a disconnect, even if the cars really don’t belong to John McCain himself. Even if it’s not true, it’s a powerful image. For Example: “Not only does he buy Non-American…he has 12 non-American cars”

But all of those cars except the American-made 2004 Cadillac CTS are registered in his wife’s name. His wife is a wealthy car enthusiast/amateur race car driver and heiress to some of that deliciously thirst-quenching Anheuser-Busch money. So most likely, John has nothing to do with those other 12 cars (besides his Caddy).
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September 23, 2008   Comments Off

McCain Linking Obama to the Current Financial Crisis

In two new ads, and in a recent speech, McCain is trying to link the current financial badness to Obama. In the first ad, called Advice, we hear that one of Obama’s economic advisors is Franklin Raines, former CEO of Fannie Mae. The rest of the ad is essentially irrelevant, since all it’s trying to do is show you that Obama is being advised by someone who is connected deeply with the current economic collapse.

The same thing happens in the second ad. We hear about another former Fannie Mae CEO being associated with Obama. Trouble trouble. Guilt by association. This kind of thing works, no matter how logically silly it many be.
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September 20, 2008   Comments Off

New McCain Ad: Patriotic Act – The Appeal to Libertarians

I was wondering when McCain was going to make his play for the libertarian vote. Economically-minded Ron Paul was very popular for a while there, and Libertarian Party candidate Bob Barr may take some of Ron Paul’s votes in the general election. So it’d be a wise move for McCain to try to appeal to the libertarian mindset.

Surveys show about 15-20% of Americans identify with libertarian ideas, even if they don’t consider themselves libertarians. If McCain can get a good portion of that 15-20%, it could make all the difference in the general election.
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September 20, 2008   1 Comment