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Category — Political Branding

PETA Renames Fish “Sea Kittens” Because They’re Lunatics

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Doesn’t Savvy look delicious?

Just when I thought I couldn’t hate PETA any more, they go and do something like this. The cult of PETA has decided that fish need better PR, so they’ve replaced the term “fish” with “Sea Kittens”. Yes, Sea Kittens. This is for real, check out their website, and a quote from it:

People don’t seem to like fish. They’re slithery and slimy, and they have eyes on either side of their pointy little heads — which is weird, to say the least. Plus, the small ones nibble at your feet when you’re swimming, and the big ones — well, the big ones will bite your face off if Jaws is anything to go by.

Of course, if you look at it another way, what all this really means is that fish need to fire their PR guy — stat.

Normally, when silly cults with illogical beliefs do bizarre things, it’s funny, and this is no exception, but there is more to PETA than just jackass publicity stunts. The thing about PETA is that they get a good deal of support from regular, generally solid-minded folks; at least, as solid-minded as regular folks can be. Unfortunately, not too many of those regular people really understand what the group is all about. PETA wants total animal liberation, they’ve said it many times. That means no pets, no guide dogs for the blind, no zoos, no fisheries, no beekeeping, no earthworm farms, no animals kept by humans, anywhere; and all those animals would be set free.

On top of that, PETA gives money to the Animal Liberation Front, which is a terrorist group who firebombs buildings and assaults people in the name of total animal liberation. And the money going to these groups is coming from the regular suburban folks who think they’re just helping baby seals. This Sea Kitten business is funny, but PETA’s other business isn’t. Read on to see some videos about how PETA really operates:
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January 13, 2009   9 Comments

Facts and Interpretation: The 2008 Election Result Maps

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Every day, you’re assaulted with advertisements and news and non-stop information. And every single person spewing that information has an agenda, even the “unbiased” journalists and news anchors and political pundits and survey takers. Everyone has a mind, and each mind has it’s own opinions, and those opinions make their way into the information being spewed. That’s just how it is.

So when you read articles or hear reports with seemingly hard, indisputable facts, you have to take it all with a grain of salt. Consider the recent election.

Scientific American ran an article with 6 different maps all showing the election results across the United States, all in a different way. It’s the way they’re displayed that determines everything. Check it out:
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November 11, 2008   Comments Off

Who Are The Real Monsters In The Monster Years?

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I don’t generally agree with Paul Krugman. Most people in his own profession don’t generally agree with Paul Krugman, but he has a voice and it’s loud in the American scene, so I’ll address it.

He says we just ended “the monster years“; 14 years of monster rule, in fact. I agree with him there, partially. Although I think he completely misses the point. What he fails to address is what caused those monster years. He fails to address the (ir)rationality of the American voter.

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November 10, 2008   2 Comments

The Power Of “Framing Effects” And Other Cognitive Biases

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Human beings tend to think they’re rational creatures, and that they make sound decisions based on all the available facts. They think their memory is an accurate record of things that have happened to them. But the reality is that we all have a slew of cognitive biases that can alter our thinking… and even our memories.

Psychologists have names for all the different fallacies and biases that influences our thinking: cognitive dissonance, inattentional blindness, blind spot bias, better-than-average bias, introspection illusion, self-serving bias, attribution bias, representative fallacy, availability fallacy, anchoring fallacy, hindsight bias, and the one I’ll be talking about here: framing effects
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November 6, 2008   6 Comments

Barack Obama Infomercial – 30 Minute Long Ad

Regardless of what you think about politics, we would be derelict in duties to not mention the big Obama campaign ad buy. Costing between 5 and 7 million dollars, Barak Obama purchased a 30 minute ad on 7 networks (ABC was the only major network to not participate). The thirty minute long infomercial was well produced and there is ongoing debate about whether this was a smart move by Obama or not. Our opinion was that at the end of the day it will have a very small net positive effect, but also feed into the widespread perception that Obama is buying this election.

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October 29, 2008   Comments Off

Obama Wins Ad Age’s ‘Marketer Of The Year’

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Every year hundreds of the biggest marketers, agency heads, and all manner of people involved in advertising get together at the Association of National Advertisers’ annual conference. And every year, they vote on the best advertiser of that particular year. This year Barack Obama won with a pretty substantial 36% of the vote, beating out the two runners-up Apple and Zappos.com. Nike, Coors and Sen. John McCain filled out the bottom of the vote.

“I honestly look at [Obama's] campaign and I look at it as something that we can all learn from as marketers,” said Angus Macaulay, VP-Rodale marketing solutions “To see what he’s done, to be able to create a social network and do it in a way where it’s created the tools to let people get engaged very easily. It’s very easy for people to participate.”
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October 23, 2008   1 Comment

The Psychology of Magic, Mediums, Politics, and Advertising

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Magic and advertising are both deeply rooted in manipulation, and exploiting knowledge of human psychology. One of the most important aspects of the magician’s trade is manipulating the spectators choice while at the same time tricking that spectator into thinking they willingly made the choice. Derren Brown is a master of that particular trick. Check out some Derren Brown videos at the bottom of this post.

Ironically, that type of manipulation plays a huge part in advertising as well. In fact, magicians, politicians, advertisers and mediums are all essentially doing the same thing, the difference lies in their levels of honesty. The magician is usually the only honest one.
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October 22, 2008   1 Comment

For Those Who REALLY Love Obama: The Head O State

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The Obama followers are getting weird. I get it, for whatever reason, people are suddenly starting to see how screwed up government is, and they think his government will be different for some reason. But there’s a sense of rabid cultism, fetishism almost. So this fits in perfectly: The Obama dildo.

I really don’t know what to say about this one. It’s a 7 and a half inch, gold likeness of Obama, with a set of balls at the base. Also, the box says “Commemorative Edition”. So I guess it’s a collectors item. Amazing.

The world is a bizarre place, no doubt. Check out the pictures of the Head O State after the jump, you don’t want to miss this one:
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October 16, 2008   5 Comments

Obama Ads Appear In Xbox Live Video Games

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Barack Obama has become the first presidential candidate to advertise in a video game. The Obama campaign purchased ad space in the Xbox live versions of 18 different video games. The ads will run up until Nov. 3, and only be displayed in 10 major swing states.

The ads show that Obama is willing to embrace new technology, and that may be the most important aspect of this whole video game campaign.

Obama’s face and name will be on billboards and signs in “NBA Live ’08″, “Burnout Paradise”, “Nascar 09″, “Need For Speed Carbon”, “Need For Speed Pro Street”, “NFL on Tour”, “NHL ’09″, “Skate”, and “Guitar Hero”, among some others. And the 10 states that are targeted include some major battleground states: Ohio, Iowa, Indiana, Montana, Wisconsin, North Carolina, Nevada, New Mexico, Florida, and Colorado.
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October 15, 2008   Comments Off

McCains Surprisingly Good Looking Ad: Man In The Arena

McCain’s recent ad, Man In The Arena, is surprisingly good looking considering his other recent ads. Now, I’m talking from a purely aesthetic point of view. As far as substance goes, this ad offers nothing more than Obama’s American Promise, and everything I said about that ad can be said about this one. But still, it’s very effective advertising; more so, I think, than anything Obama has offered so far.

McCain’s ads to date have been almost entirely negative, usually with a disgusted sounding voice-over talking about things Obama has either done or not done. They were particularly acerbic and difficult to watch. This ad is different though, it optimistic, focused on McCain, and I think it portrays him in a better light to those who don’t really care about issues anyway.
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October 13, 2008   Comments Off