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	<title>Ad Savvy &#187; Print Advertising</title>
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	<description>ads that turn you on</description>
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		<title>Clever Ads for Disney&#8217;s &#8216;Star Wars Weekends&#8217; Special Event</title>
		<link>http://www.adsavvy.org/clever-ads-for-disneys-star-wars-weekends-special-event/</link>
		<comments>http://www.adsavvy.org/clever-ads-for-disneys-star-wars-weekends-special-event/#comments</comments>
		<pubDate>Fri, 08 May 2009 19:16:30 +0000</pubDate>
		<dc:creator>Vito Rispo</dc:creator>
				<category><![CDATA[Celebrity Advertising]]></category>
		<category><![CDATA[Crowd Follows A Crowd]]></category>
		<category><![CDATA[Family]]></category>
		<category><![CDATA[Great Advertising]]></category>
		<category><![CDATA[New Ads]]></category>
		<category><![CDATA[Print Advertising]]></category>

		<guid isPermaLink="false">http://www.adsavvy.org/?p=602</guid>
		<description><![CDATA[Star Wars Weekends is basically the Star Wars fanboy activity of the year. It&#8217;s an annual event held at Disney&#8217;s Hollywood Studios theme park with tons of Star Wars themed shows and games and membrobilia and everything possible you can think of in any way related to the series. Picture a Star Wars convention financed [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adsavvy.org/wp-content/uploads/2009/05/1_2007.jpg"><img src="http://www.adsavvy.org/wp-content/uploads/2009/05/1_2007.jpg" alt="Fett&#039;s bags" title="Fett&#039;s bags" width="425" height="293" class="alignnone size-full wp-image-604" /></a></p>
<p><a href="http://disneyworld.disney.go.com/parks/hollywood-studios/special-events/star-wars-weekend/"><em>Star Wars Weekends</em></a> is basically the Star Wars fanboy activity of the year.  It&#8217;s an annual event held at Disney&#8217;s Hollywood Studios theme park with tons of Star Wars themed shows and games and membrobilia and everything possible you can think of in any way related to the series.  Picture a Star Wars convention financed by Disney and designed by Disney Imagineers.  </p>
<p>This year, Disney had some really clever print ads made up for the event, mostly having to do with all the Star Wars characters making their way to the event.  Anyway, here they are, all 13 of the new print ads from Disney&#8217;s <i>Star Wars Weekends</i> advertising campaign.  Enjoy:<br />
<span id="more-602"></span><br />
<a href="http://www.adsavvy.org/wp-content/uploads/2009/05/vader.jpg"><img src="http://www.adsavvy.org/wp-content/uploads/2009/05/vader-150x150.jpg" alt="vader" title="vader" width="150" height="150" class="alignnone size-thumbnail wp-image-615" /></a><a href="http://www.adsavvy.org/wp-content/uploads/2009/05/trooper.jpg"><img src="http://www.adsavvy.org/wp-content/uploads/2009/05/trooper-150x150.jpg" alt="trooper" title="trooper" width="150" height="150" class="alignnone size-thumbnail wp-image-614" /></a><br />
<a href="http://www.adsavvy.org/wp-content/uploads/2009/05/guard.jpg"><img src="http://www.adsavvy.org/wp-content/uploads/2009/05/guard-150x150.jpg" alt="guard" title="guard" width="150" height="150" class="alignnone size-thumbnail wp-image-613" /></a><a href="http://www.adsavvy.org/wp-content/uploads/2009/05/ewoks.jpg"><img src="http://www.adsavvy.org/wp-content/uploads/2009/05/ewoks-150x150.jpg" alt="ewoks" title="ewoks" width="150" height="150" class="alignnone size-thumbnail wp-image-612" /></a><br />
<a href="http://www.adsavvy.org/wp-content/uploads/2009/05/5_2007.jpg"><img src="http://www.adsavvy.org/wp-content/uploads/2009/05/5_2007-150x150.jpg" alt="5_2007" title="5_2007" width="150" height="150" class="alignnone size-thumbnail wp-image-611" /></a><a href="http://www.adsavvy.org/wp-content/uploads/2009/05/4_2007.jpg"><img src="http://www.adsavvy.org/wp-content/uploads/2009/05/4_2007-150x150.jpg" alt="4_2007" title="4_2007" width="150" height="150" class="alignnone size-thumbnail wp-image-610" /></a><br />
<a href="http://www.adsavvy.org/wp-content/uploads/2009/05/4_2006.jpg"><img src="http://www.adsavvy.org/wp-content/uploads/2009/05/4_2006-150x150.jpg" alt="4_2006" title="4_2006" width="150" height="150" class="alignnone size-thumbnail wp-image-609" /></a><a href="http://www.adsavvy.org/wp-content/uploads/2009/05/3_2007.jpg"><img src="http://www.adsavvy.org/wp-content/uploads/2009/05/3_2007-150x150.jpg" alt="3_2007" title="3_2007" width="150" height="150" class="alignnone size-thumbnail wp-image-608" /></a><br />
<a href="http://www.adsavvy.org/wp-content/uploads/2009/05/3_2006.jpg"><img src="http://www.adsavvy.org/wp-content/uploads/2009/05/3_2006-150x150.jpg" alt="3_2006" title="3_2006" width="150" height="150" class="alignnone size-thumbnail wp-image-607" /></a><a href="http://www.adsavvy.org/wp-content/uploads/2009/05/2_2007.jpg"><img src="http://www.adsavvy.org/wp-content/uploads/2009/05/2_2007-150x150.jpg" alt="2_2007" title="2_2007" width="150" height="150" class="alignnone size-thumbnail wp-image-606" /></a><br />
<a href="http://www.adsavvy.org/wp-content/uploads/2009/05/2_2006.jpg"><img src="http://www.adsavvy.org/wp-content/uploads/2009/05/2_2006-150x150.jpg" alt="2_2006" title="2_2006" width="150" height="150" class="alignnone size-thumbnail wp-image-605" /></a><a href="http://www.adsavvy.org/wp-content/uploads/2009/05/1_2006.jpg"><img src="http://www.adsavvy.org/wp-content/uploads/2009/05/1_2006-150x150.jpg" alt="1_2006" title="1_2006" width="150" height="150" class="alignnone size-thumbnail wp-image-603" /></a></p>
<p>Event dates:<br />
May 22, 2009 &#8211; May 24, 2009<br />
May 29, 2009 &#8211; May 31, 2009<br />
June 5, 2009 &#8211; June 7, 2009<br />
June 12, 2009 &#8211; June 14, 2009</p>
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		<title>Ronald Kurniawan behind Sharp&#8217;s surreal Plasmacluster air purifier ad &#8211; &#8216;Bacteria&#8217;</title>
		<link>http://www.adsavvy.org/ronald-kurniawan-behind-sharps-surreal-plasmacluster-air-purifier-ad-bacteria/</link>
		<comments>http://www.adsavvy.org/ronald-kurniawan-behind-sharps-surreal-plasmacluster-air-purifier-ad-bacteria/#comments</comments>
		<pubDate>Fri, 08 May 2009 16:23:07 +0000</pubDate>
		<dc:creator>Vito Rispo</dc:creator>
				<category><![CDATA[Edgy Advertising]]></category>
		<category><![CDATA[Great Advertising]]></category>
		<category><![CDATA[New Ad]]></category>
		<category><![CDATA[Print Advertising]]></category>

		<guid isPermaLink="false">http://www.adsavvy.org/?p=577</guid>
		<description><![CDATA[Excerpt from the print ad M&#038;C Saatchi has created a beautiful ad campaign for Sharp&#8217;s new series of high end air purifiers called the Plasmacluster, just in time for the sickness season and the swine flu. The ad shows a parade of bizarre bacteria, with visible organelles, all marching right up a giant nose. It&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/05/sharp1.jpg" alt="sharp1" title="sharp1" width="425" height="375" class="alignnone size-full wp-image-579" /><br />
<em>Excerpt from the print ad</em></p>
<p>M&#038;C Saatchi has created a beautiful ad campaign for Sharp&#8217;s new series of high end air purifiers called the <em>Plasmacluster</em>, just in time for the sickness season and the swine flu.  The ad shows a parade of bizarre bacteria, with visible organelles, all marching right up a giant nose.</p>
<p>It&#8217;s called &#8220;<strong>Bacteria</strong>&#8220;, and the illustration was done by a fantastic artist named <a href="http://www.ronaldkurniawan.com/">Ronald Kurniawan</a>, who I&#8217;m quickly becoming a big fan of.  According to the agency, they specifically wanted to use his kind of surreal imagery:</p>
<p><i>&#8220;We opted for a light-hearted and surreal visuals to raise the awareness of the serious air pollution problem and just how many harmful substances we are exposed to in our daily environment, even at home.&#8221;</i> &#8211; Queenie Fan, group account director of M&#038;C Saatchi</p>
<p>Check out the complete, full-sized version of the ad below:<br />
<span id="more-577"></span><br />
<a href="http://www.adsavvy.org/wp-content/uploads/2009/05/sharp_print_ad_full.jpg""><img src="http://www.adsavvy.org/wp-content/uploads/2009/05/sharp_print_ad_full.jpg" alt="sharp_print_ad_full" title="sharp_print_ad_full" width="425" height="661" class="alignnone size-full wp-image-580" /></a><br />
<i>&#8220;Bacteria&#8221;</i></p>
<p>This really is one of the nicest print ads I&#8217;ve seen in a while.  It&#8217;s aesthetically beautiful and visually complex, but with a straightforward and extremely simple concept.  And it&#8217;s timely.  Win.</p>
<p>Illustrator: Ronald Kurniawan<br />
Ad agency: M&#038;C Saatchi, Hong Kong<br />
Executive creative directors: Sandy Chan, Simon Handford<br />
Creative director: Francis Chung<br />
Art Director: Takho Lau</p>
]]></content:encoded>
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		<title>Joel Bauer and the Art of the Business Card: &#8220;OMG, It even has a watermark&#8230;&#8221;</title>
		<link>http://www.adsavvy.org/the-art-of-business-cards-omg-it-even-has-a-watermark/</link>
		<comments>http://www.adsavvy.org/the-art-of-business-cards-omg-it-even-has-a-watermark/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 18:43:57 +0000</pubDate>
		<dc:creator>Vito Rispo</dc:creator>
				<category><![CDATA[Advertising Philosophy]]></category>
		<category><![CDATA[Bad Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Print Advertising]]></category>
		<category><![CDATA[Business cards]]></category>

		<guid isPermaLink="false">http://www.adsavvy.org/?p=505</guid>
		<description><![CDATA[This is Joel Bauer, his card doesn&#8217;t belong in a Rolodex, it belongs on your desk. Framed. Where the picture of your daughter used to be. -Clay This is Joel Bauer, and his business card would go directly into my trash bin. His whole argument for why it&#8217;s a great card, the fact that it&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/4YBxeDN4tbk&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/4YBxeDN4tbk&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br />
<i>This is Joel Bauer, his card doesn&#8217;t belong in a Rolodex, it belongs on your desk.  Framed.  Where the picture of your daughter used to be.</i><br />
-<b>Clay</b></p>
<p>This is Joel Bauer, and his business card would go directly into my trash bin.  His whole argument for why it&#8217;s a great card, the fact that it&#8217;s non-traditional and oddly shaped, is the reason.  The fact that it doesn&#8217;t conform to the traditional 3.5&#8243; by 2&#8243; size means that it won&#8217;t fit in my wallet or business card holder.  That, compounded by the fact that this guy is obviously a douche and people will see that when they meet him and get his card, means that his $4 dollar cards are going, more often than not, right in the trash.</p>
<p>He&#8217;s right about some things though:<br />
Paper quality is important, and so is the ink quality and color.  High gloss is nice, and double-sided cards can be super fantastic, but if you can get your point across on one side, I think it always works better.  Too much color and mayhem can make the card distracting.  He&#8217;s right about the message too, it should tell people <i>what</i> you do in a meaningful way, without being confusing and overly complicated.  Most importantly, the card needs contact information.  Every possible way of contacting you or your business should be on that card.  That means, of course, name, phone number, fax number, email, and website.</p>
<p>After the &#8220;read more&#8221;, we have a collection of some interesting and quality business card designs that actually do work well, as opposed to Joel&#8217;s:<br />
<span id="more-505"></span><br />
And is it just me, or does the guy at the top remind you of these guys:<br />
<object width="400" height="300"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=2785883&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=2785883&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></object><br />
<i>&#8220;Look at that subtle off-white coloring. The tasteful thickness of it. Oh my God, it even has a watermark&#8230;&#8221;</i></p>
<p>Different businesses require different cards.  Designers can get away with a lot more than most people can, since their cards are a mini portfolio of their work and creativity.  So their cards can be oddly shaped or non-traditional and still work for them.  Still, I&#8217;m a fan of simplicity.  I think the &#8220;out of the box&#8221; style of card, with weird shapes and thicknesses, has been done to death and is, for the most part, a novelty.  The key is getting the most out of that traditional 3.5&#8243; by 2&#8243; size, so it makes an impact, but is kept in the potential customer&#8217;s wallet.  </p>
<p>Here are some of my favorites:</p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/zipcard.jpg" alt="zipcard" title="zipcard" width="425" height="303" class="alignnone size-full wp-image-528" /><br />
<i>One of my favorites, because it makes an impression when it&#8217;s first received, so it&#8217;s likely to be kept, and has all of the relevant contact info at the top of the card.  In most wallets, the info will be visible while the card is still in the wallet, making an impression every time the person opens their wallet.<i></p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/woodcard.jpg" alt="woodcard" title="woodcard" width="425" height="318" class="alignnone size-full wp-image-527" /><br />
<i>A nice wood/faux wood card</i></p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/tracyscard.jpg" alt="tracyscard" title="tracyscard" width="425" height="309" class="alignnone size-full wp-image-526" /><br />
<i>Interesting concept</i></p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/theatercard.jpg" alt="theatercard" title="theatercard" width="425" height="318" class="alignnone size-full wp-image-525" /><br />
<i>Not sure what this is really for, but looks nice</i></p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/tedscard.jpg" alt="tedscard" title="tedscard" width="425" height="318" class="alignnone size-full wp-image-524" /><br />
<i>Another interesting concept</i></p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/tahiticard.jpg" alt="tahiticard" title="tahiticard" width="425" height="330" class="alignnone size-full wp-image-523" /><br />
<i>Great card for a restaurant in France.  It explains where it is, and what it is very well.</i></p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/rulercard.jpg" alt="rulercard" title="rulercard" width="425" height="318" class="alignnone size-full wp-image-522" /><br />
<i>Great design for an architect&#8217;s card.</i></p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/nursecard.jpg" alt="nursecard" title="nursecard" width="425" height="287" class="alignnone size-full wp-image-521" /><br />
<i>Beautifully simple card for a nurse.  Hopefully she has her contact info on the back.</i></p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/milkcard.jpg" alt="milkcard" title="milkcard" width="425" height="318" class="alignnone size-full wp-image-520" /><br />
<i>Very nice card of a design agency.</i></p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/manacuristcard.jpg" alt="manacuristcard" title="manacuristcard" width="425" height="403" class="alignnone size-full wp-image-519" /><br />
<i>Concept card for a manicurist.  It should say that on the card, but it doesn&#8217;t.  Otherwise, it&#8217;s a great concept.</i></p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/lawyercard.jpg" alt="lawyercard" title="lawyercard" width="425" height="283" class="alignnone size-full wp-image-518" /><br />
<i>Professional and still design savvy card of a law firm.  One of my favorites.</i></p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/favcard.jpg" alt="favcard" title="favcard" width="425" height="318" class="alignnone size-full wp-image-517" /><br />
<i>Another one of my favorites.  Great architectural feel for a graphic designer&#8217;s card.</i></p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/digicard.jpg" alt="digicard" title="digicard" width="425" height="330" class="alignnone size-full wp-image-516" /><br />
<i>Very cool card that emulates an ID card, but abstractly enough to still be interesting.  One of the few times I really like foil stamping on a card.</i></p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/dentistcard.jpg" alt="dentistcard" title="dentistcard" width="425" height="258" class="alignnone size-full wp-image-515" /><br />
<i>Love this card, simple and memorable.</i></p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/dentist2card.jpg" alt="dentist2card" title="dentist2card" width="425" height="301" class="alignnone size-full wp-image-514" /><br />
<i>Another interesting card for a dentist.</i></p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/debtcard.jpg" alt="debtcard" title="debtcard" width="425" height="321" class="alignnone size-full wp-image-513" /><br />
<i>Fantastic debt recovery specialist&#8217;s card.  It has the image of a broken thumb.  Nice.</i></p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/counsellingcard.jpg" alt="counsellingcard" title="counsellingcard" width="425" height="534" class="alignnone size-full wp-image-512" /><br />
<i>Creative design for a marriage counselor&#8217;s card.</i></p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/bestcard.jpg" alt="bestcard" title="bestcard" width="425" height="318" class="alignnone size-full wp-image-511" /><br />
<i>Another one of my favorites.  This kind of simplicity, in a designer&#8217;s card, is refreshing.</i></p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/anotherdentistscard.jpg" alt="anotherdentistscard" title="anotherdentistscard" width="425" height="318" class="alignnone size-full wp-image-510" /><br />
<i>Another dentist&#8217;s card.</i></p>
<p><img src="http://www.adsavvy.org/wp-content/uploads/2009/04/acupuncturecards.jpg" alt="acupuncturecards" title="acupuncturecards" width="425" height="320" class="alignnone size-full wp-image-509" /><br />
<i>An acupuncturist&#8217;s card.  Get it?</i></p>
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		<title>Japanvertising: Spiderman Selling Apartments</title>
		<link>http://www.adsavvy.org/japanvertising-spiderman-selling-apartments/</link>
		<comments>http://www.adsavvy.org/japanvertising-spiderman-selling-apartments/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 12:34:35 +0000</pubDate>
		<dc:creator>Vito Rispo</dc:creator>
				<category><![CDATA[Celebrity Advertising]]></category>
		<category><![CDATA[Japanvertising]]></category>
		<category><![CDATA[New Ad]]></category>
		<category><![CDATA[Print Advertising]]></category>

		<guid isPermaLink="false">http://www.adsavvy.org/japanvertising-spiderman-selling-apartments/</guid>
		<description><![CDATA[Tokyo resident and blogger on all things Japanese, Danny Choo, caught this image of Spiderman in a suit, selling apartments in the classy Bloom tower project. Japanese people can&#8217;t get enough of masked uperheros. I&#8217;d love to know how much the Bloom tower folks had to pay Marvel for that one image. Danny Choo&#8217;s 7pm [...]]]></description>
			<content:encoded><![CDATA[<p><a href='http://www.adsavvy.org/wp-content/uploads/2009/02/dannychoo_spiderman2.jpg' title='dannychoo_spiderman2.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2009/02/dannychoo_spiderman2.jpg' alt='dannychoo_spiderman2.jpg' /></a></p>
<p>Tokyo resident and blogger on all things Japanese, Danny Choo, caught this image of Spiderman in a suit, selling apartments in the classy <a href="http://www.shibaura-rent.com/" target="_blank">Bloom tower project</a>.  Japanese people can&#8217;t get enough of masked uperheros. </p>
<p>I&#8217;d love to know how much the Bloom tower folks had to pay Marvel for that one image.  </p>
<p><a href="http://www.dannychoo.com/detail/mac/eng/image/14775/7pm+in+Tokyo+-+Spiderman.html" target="_blank">Danny Choo&#8217;s 7pm in Tokyo</a></p>
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		<title>Consensus War: 300+ Top Economists Disagree With Obama&#8217;s &#8220;No Disagreement&#8221; Remark</title>
		<link>http://www.adsavvy.org/consensus-war-300-top-economists-disagree-with-obamas-no-disagreement-remark/</link>
		<comments>http://www.adsavvy.org/consensus-war-300-top-economists-disagree-with-obamas-no-disagreement-remark/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 13:10:14 +0000</pubDate>
		<dc:creator>Vito Rispo</dc:creator>
				<category><![CDATA[Crowd Follows A Crowd]]></category>
		<category><![CDATA[Great Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Ad]]></category>
		<category><![CDATA[Political Ads]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Print Advertising]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://www.adsavvy.org/consensus-war-300-top-economists-disagree-with-obamas-no-disagreement-remark/</guid>
		<description><![CDATA[During a time of controversy, the best way to win over public opinion is to convince the public that there is no controversy. Sometimes, when an issue is too complicated for the general public to make an informed decision on their own, they rely on the opinions of experts, and politicians stop debating the points [...]]]></description>
			<content:encoded><![CDATA[<p><a href='http://www.adsavvy.org/wp-content/uploads/2009/02/nottrue.jpg' title='nottrue.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2009/02/nottrue.jpg' alt='nottrue.jpg' /></a><br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/hRkj5rgRtAs&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/hRkj5rgRtAs&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>During a time of controversy, the best way to win over public opinion is to convince the public that there is no controversy.  Sometimes, when an issue is too complicated for the general public to make an informed decision on their own, they rely on the opinions of experts, and politicians stop debating the points of the issue, and start debating the consensus.  That&#8217;s a consensus war.  It&#8217;s happening with the global warming issue, and it&#8217;s happening with the economy.  A reasoned, logical debate of the finer points of the fiscal policy won&#8217;t convince the average American.  The only way to win the hearts and minds of the American people is to tell them the experts opinion.  </p>
<p>Recently, Obama attempted to shut down the controversy surrounding his so-called &#8220;stimulus&#8221; package by saying <i>&#8220;there is no disagreement that we need action by our government, a recovery plan that will help to jumpstart the economy.&#8221;</i>  Then later saying <i>&#8220;economists from across the political spectrum agree&#8221;</i> on the need for this massive government spending package.  Of course, that is not the case.  In actuality, many, if not most, economists disagree with the stimulus package.  So in response, the Cato Institute took out a full page ad in the <i>Washington Post</i>, the <i>New York Times</i>, the <i>Los Angeles Times</i>, <i>Chicago Tribune</i>, <i>Washington Times</i>, and <i>Roll Call</i> disputing the president&#8217;s claim.  Hundreds of top economists, including Nobel laureates and prominent scholars from major universities, signed the statement.  There were more than 200 economists signatures on the original ad, and over 100 more have signed on since then.  Read on to see the original ad:<br />
<span id="more-428"></span><br />
<a href='http://www.adsavvy.org/wp-content/uploads/2009/02/nottrue2.jpg' title='nottrue2.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2009/02/nottrue2.jpg' alt='nottrue2.jpg' /></a><br />
<i>the original, full-page Cato ad can be found <a href="http://www.cato.org/special/stimulus09/cato_stimulus.pdf" target="_blank">here in pdf form</a></i> </p>
<p><b>Text from the ad:</b><br />
<i>&#8220;There is no disagreement that we need action by our government, a recovery plan that will help to jumpstart the economy.&#8221;<br />
— PRESIDENT-ELECT BARACK OBAMA, JANUARY 9 , 2009</p>
<p><b>With all due respect Mr. President, that is not true.</b></p>
<p>Notwithstanding reports that all economists are now Keynesians and that we all support a big increase in the burden of government, we do not believe that more government spending is a way to improve economic performance. More government spending by Hoover and Roosevelt did not pull the United States economy out of the Great Depression in the 1930s. More government spending did not solve Japan&#8217;s &#8220;lost decade&#8221; in the 1990s. As such, it is a triumph of hope over experience to believe that more government spending will help the U.S. today. To improve the economy, policy makers should focus on reforms that remove impediments to work, saving, investment and production. Lower tax rates and a reduction in the burden of government are the best ways of using fiscal policy to boost growth.&#8221;</i></p>
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		<title>New CCTV Posters In UK Train Stations &#8211; Posters Better Than CCTV Itself?</title>
		<link>http://www.adsavvy.org/new-cctv-posters-in-uk-train-stations-posters-better-than-cctv-itself/</link>
		<comments>http://www.adsavvy.org/new-cctv-posters-in-uk-train-stations-posters-better-than-cctv-itself/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 00:11:31 +0000</pubDate>
		<dc:creator>Vito Rispo</dc:creator>
				<category><![CDATA[Bad Advertising]]></category>
		<category><![CDATA[Brand Destruction]]></category>
		<category><![CDATA[New Ad]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Print Advertising]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[WTF Products]]></category>

		<guid isPermaLink="false">http://www.adsavvy.org/new-cctv-posters-in-uk-train-stations-posters-better-than-cctv-itself/</guid>
		<description><![CDATA[The new strangely creepy CCTV poster found in a Brighton, England train-station The UK is the most watched country on Earth, and still the citizens seem to be increasingly preoccupied with crime. As of 2004, England had one surveillance camera for every fourteen citizens, and it&#8217;s gone up since then, all in the name of [...]]]></description>
			<content:encoded><![CDATA[<p><a href='http://www.adsavvy.org/wp-content/uploads/2008/12/creepcamz.jpg' title='creepcamz.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2008/12/creepcamz.jpg' alt='creepcamz.jpg' /></a><br />
<em>The new strangely creepy CCTV poster found in a Brighton, England train-station</em></p>
<p>The UK is the most watched country on Earth, and still the citizens seem to be increasingly preoccupied with crime.  As of 2004, England had one surveillance camera for every fourteen citizens, and it&#8217;s gone up since then, all in the name of security.  </p>
<p>But do CCTV cameras actually reduce crime?  The statistics aren&#8217;t all that spectacular for the studies that show a positive result, and most studies suggest that camera density has no overall impact on the levels of crime at all, especially in residential areas.  A better idea might be along the lines of the West Midlands Police&#8217;s <em>&#8216;Operation Momentum&#8217;</em> &#8211; using posters and an understanding of psychology, instead of cameras, to try to limit crime.  Read on:<br />
<span id="more-327"></span><br />
<a href='http://www.adsavvy.org/wp-content/uploads/2008/12/watchful_eyes.jpg' title='watchful_eyes.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2008/12/watchful_eyes.jpg' alt='watchful_eyes.jpg' /></a><br />
<em>this controversial poster went up in the London Underground in 2002</em></p>
<p>The above poster, <em>Secure Beneath the Watchful Eyes</em>, is an exceedingly creepy 1984-esque public service announcement poster that went up in London a few years ago.  The point of the poster is the eyes.  Those bizarre, disembodied eyes may be a way to actually cut crime rates without resorting to intrusive and expensive cameras.  Psychologists from <a href="http://www.staff.ncl.ac.uk/melissa.bateson/Bateson_etal_2006.pdf" target="_blank">Newcastle University found</a> people put nearly three times as much money into an &#8216;honesty box&#8217; when there was a pair of eyes on a poster above the box, compared with a poster that featured an image of flowers.  And it may not just be an image of eyes either, the cameras in the first poster may have the same effect by triggering the feeling of being watched.  </p>
<p>(via <a href="http://www.boingboing.net/2008/12/16/creepy-cctv-posters.html" target="_blank">BoingBoing</a>)</p>
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		<title>California Teacher Sells Advertising Space On Tests</title>
		<link>http://www.adsavvy.org/california-teacher-sells-advertising-space-on-tests/</link>
		<comments>http://www.adsavvy.org/california-teacher-sells-advertising-space-on-tests/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 17:12:49 +0000</pubDate>
		<dc:creator>Vito Rispo</dc:creator>
				<category><![CDATA[Edgy Advertising]]></category>
		<category><![CDATA[Experimental Ads]]></category>
		<category><![CDATA[Novelty]]></category>
		<category><![CDATA[Print Advertising]]></category>

		<guid isPermaLink="false">http://www.adsavvy.org/california-teacher-sells-advertising-space-on-tests/</guid>
		<description><![CDATA[Calculus teacher Tom Farber is using the free market to help make up for the school district&#8217;s budget cuts &#8211; by putting paid advertising on his exams. The school district reduced Farber&#8217;s budget to $316, far less than the $500 he says he needs to prepare his students for Advanced Placement exams. Farber&#8217;s pricing: ads [...]]]></description>
			<content:encoded><![CDATA[<p><a href='http://www.adsavvy.org/wp-content/uploads/2008/12/testadsx-large.jpg' title='testadsx-large.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2008/12/testadsx-large.jpg' alt='testadsx-large.jpg' /></a></p>
<p>Calculus teacher Tom Farber is using the free market to help make up for the school district&#8217;s budget cuts &#8211; by putting paid advertising on his exams.  The school district reduced Farber&#8217;s budget to $316, far less than the $500 he says he needs to prepare his students for Advanced Placement exams. </p>
<p>Farber&#8217;s pricing: ads on a semester final cost $30; chapter tests and quizes are only $20 and $10 respectively.  So far the ads have raised $350, although most of the advertising so far has come from parents who put in good luck and other inspirational messages to the kids.  Only about 1/3rd of the space has been sold to local businesses.  One particularly clever ad was a local dentist&#8217;s <em>&#8220;Brace Yourself for a Great Semester!&#8221;</em></p>
<p>But interesting question here is, why is Tom Farber forced to do this to get the money he needs?  Public schools are, on average, twice as expensive as private schools, and yet, public schools are having funding shortages, what&#8217;s going on?<br />
<span id="more-313"></span><br />
The answer is simple, public schools operate outside of the free market.  So the natural pressures of the market that push businesses to increase quality while decreasing price aren&#8217;t there.  If a school lacks quality, often times it gets <b>increased</b> funding, so the pool of funds gets sucked away by the inefficient parts.  <a href="http://csinvestor.com/school-choice-and-bread-lines-in-delaware/" target="_blank">CSInvestor has a post about a similar issue</a>.</p>
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		<title>Some Chicagoans Will Keep Warm and Fed Thanks To Kraft Foods This Holiday Season</title>
		<link>http://www.adsavvy.org/chicagoans-will-keep-warm-and-fed-thanks-to-kraft-foods-this-holiday-season/</link>
		<comments>http://www.adsavvy.org/chicagoans-will-keep-warm-and-fed-thanks-to-kraft-foods-this-holiday-season/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 00:31:22 +0000</pubDate>
		<dc:creator>Vito Rispo</dc:creator>
				<category><![CDATA[Edgy Advertising]]></category>
		<category><![CDATA[Experimental Ads]]></category>
		<category><![CDATA[Food Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Novelty]]></category>
		<category><![CDATA[Print Advertising]]></category>

		<guid isPermaLink="false">http://www.adsavvy.org/chicagoans-will-keep-warm-and-fed-thanks-to-kraft-foods-this-holiday-season/</guid>
		<description><![CDATA[Kraft Foods Stove Top brand will be pumping warm air and delicious stuffing into some the chilly bus stations around Chicago this month. Out of the 50 bus shelters getting Stove Top print ads, ten lucky shelters will get specialized Stove Top ads with temporary heating units in the ceilings. The company also plans to [...]]]></description>
			<content:encoded><![CDATA[<p><a href='http://www.adsavvy.org/wp-content/uploads/2008/12/307251815_0eb5f883ac1.jpg' title='307251815_0eb5f883ac1.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2008/12/307251815_0eb5f883ac1.jpg' alt='307251815_0eb5f883ac1.jpg' /></a></p>
<p>Kraft Foods Stove Top brand will be pumping warm air and delicious stuffing into some the chilly bus stations around Chicago this month.  Out of the 50 bus shelters getting Stove Top print ads, ten lucky shelters will get specialized Stove Top ads with temporary heating units in the ceilings.  The company also plans to hand out samples of it&#8217;s new Stove Top Quick Cups instant stuffing in the streets of the windy city.</p>
<p>The new ads read, &#8220;Cold, provided by winter. Warmth, provided by Stove Top.&#8221;  Apparently, this is the first time heated bus shelters have been used for advertising in the US.  Why don&#8217;t they pump delicious stuffing smell in with the heat?  Well, we all remember what happened with the GOT MILK? cookie smell campaign.  They pumped in the delicious smell of cookies into various bus shelters around San Fransisco hoping that the smell would get people craving a glass of milk, but instead of making commuters get all hungry for cookies and milk, the snooty SanFransiscans complained.  Only in San Fransisco could people complain about the scent of freshly baked cookies.  </p>
<p>Anyway, check out a list of all the heated locations and the locations of the free samples:<br />
<span id="more-301"></span><br />
Here&#8217;s a list of the heated bus stop locations, and more importantly&#8230; the locations of the proposed free stuffing samples (the * denotes a location with free stuffing samples):</p>
<p>    &#8212; 16 S. Clark Street (Clark Street &#038; Madison Street)<br />
    &#8212; 197 N. State Street (State Street &#038; Lake Street)<br />
    &#8212; 300 N. Michigan Avenue (Michigan Avenue &#038; Wacker Place)<br />
    &#8212; 431 N. Michigan Avenue (Michigan Avenue &#038; Hubbard Street)*<br />
    &#8212; 757 N. Michigan Avenue (Michigan Avenue &#038; Chicago Street)*<br />
    &#8212; 538 W. Madison Street (Madison Street &#038; Clinton Street)*<br />
    &#8212; 1 E. Washington Avenue (Washington Avenue &#038; State Street)*<br />
    &#8212; 5 N. Michigan Avenue (Michigan Avenue &#038; Madison Street)*<br />
    &#8212; 221 N. LaSalle Drive (LaSalle Drive &#038; Haddock Place)<br />
    &#8212; 533 N. Dearborn Street (Dearborn Street &#038; Grand Street)</p>
<p>So any AdSavvy readers in Chicago, print this list out and head to your nearest homeless man.  The homeless will be fed this season, on Kraft Foods.</p>
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		<title>Daisy Lowe In Nipple Tassels: More Hotness From Luxe Label &#8216;Agent Provocateur&#8217;</title>
		<link>http://www.adsavvy.org/more-hotness-from-luxe-label-agent-provocateur/</link>
		<comments>http://www.adsavvy.org/more-hotness-from-luxe-label-agent-provocateur/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 21:12:53 +0000</pubDate>
		<dc:creator>Vito Rispo</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity Advertising]]></category>
		<category><![CDATA[Edgy Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Print Advertising]]></category>
		<category><![CDATA[Sexy]]></category>

		<guid isPermaLink="false">http://www.adsavvy.org/more-hotness-from-luxe-label-agent-provocateur/</guid>
		<description><![CDATA[We&#8217;re big fans of Agent Provocateur here at AdSavvy. They&#8217;re hip, they have quality collections, and their advertising is top notch. Plus they always have the hottest models. We can&#8217;t get enough, and neither can consumers apparently. Even in economic tough times, AD is doing well. The company is poised for some rapid expansion following [...]]]></description>
			<content:encoded><![CDATA[<p><a href='http://www.adsavvy.org/wp-content/uploads/2008/11/jenniferap_1000x667.jpg' title='jenniferap_1000x667.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2008/11/jenniferap_1000x667.jpg' alt='jenniferap_1000x667.jpg' /></a></p>
<p>We&#8217;re big fans of Agent Provocateur here at AdSavvy.  They&#8217;re hip, they have quality collections, and their advertising is top notch.  Plus they always have the hottest models.  We can&#8217;t get enough, and neither can consumers apparently.  Even in economic tough times, AD is doing well.  </p>
<p>The company is poised for some rapid expansion following last years&#8217;s $120 million dollar acquisition by the private equity firm, 3i Group.  There are already 40 boutiques worldwide, including 8 in the US, and their planning on building even more: Boston, Chicago, Bahrain, Geneva, Puerto Barres, Madrid, St. Petersburg, and Germany to name a few.  AD also had a fragrance launch party in London recently where Daisy Lowe showed off the goods on the catwalk.<br />
Check out Daisy Lowe&#8217;s near-naked hotness; plus more recent sexy adverts:<br />
<span id="more-252"></span><br />
<a href='http://www.adsavvy.org/wp-content/uploads/2008/11/dlowe_26sep08_rex_1280_320x480.jpg' title='dlowe_26sep08_rex_1280_320x480.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2008/11/dlowe_26sep08_rex_1280_320x480.jpg' alt='dlowe_26sep08_rex_1280_320x480.jpg' /></a></p>
<p><a href='http://www.adsavvy.org/wp-content/uploads/2008/11/dlowe2_26sep08_rex_1280_320x480.jpg' title='dlowe2_26sep08_rex_1280_320x480.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2008/11/dlowe2_26sep08_rex_1280_320x480.jpg' alt='dlowe2_26sep08_rex_1280_320x480.jpg' /></a></p>
<p>AD recently launched a new fragrance called DD.  At the launch party at the Dolce nightclub in London, recent post girl Daisy Lowe hit the catwalk in only a thong and nipple tassels.  Good times.<br />
Runway audience included: Kate Moss, Kelly Osborne and Sadie Frost.  How do I get in to these parties?</p>
<p>Also, check out some of the recent ads for AD&#8217;s planned expansion:<br />
<a href='http://www.adsavvy.org/wp-content/uploads/2008/11/6151.jpg' title='6151.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2008/11/6151.jpg' alt='6151.jpg' /></a></p>
<p><a href='http://www.adsavvy.org/wp-content/uploads/2008/11/kate-moss-agent-provocateur-bridal.jpg' title='kate-moss-agent-provocateur-bridal.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2008/11/kate-moss-agent-provocateur-bridal.thumbnail.jpg' alt='kate-moss-agent-provocateur-bridal.jpg' /></a><a href='http://www.adsavvy.org/wp-content/uploads/2008/11/1404154716_292508086b_o.jpg' title='1404154716_292508086b_o.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2008/11/1404154716_292508086b_o.thumbnail.jpg' alt='1404154716_292508086b_o.jpg' /></a><a href='http://www.adsavvy.org/wp-content/uploads/2008/11/mindy-tullulah.jpg' title='mindy-tullulah.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2008/11/mindy-tullulah.thumbnail.jpg' alt='mindy-tullulah.jpg' /></a></p>
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		<title>Helena Christensen The Newest Agent Provocateur Girl</title>
		<link>http://www.adsavvy.org/helena-christensen-the-newest-agent-provocateur-girl/</link>
		<comments>http://www.adsavvy.org/helena-christensen-the-newest-agent-provocateur-girl/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 19:23:02 +0000</pubDate>
		<dc:creator>Vito Rispo</dc:creator>
				<category><![CDATA[Cult Branding]]></category>
		<category><![CDATA[Edgy Advertising]]></category>
		<category><![CDATA[Experimental Ads]]></category>
		<category><![CDATA[Print Advertising]]></category>
		<category><![CDATA[Sexy]]></category>

		<guid isPermaLink="false">http://www.adsavvy.org/helena-christensen-the-newest-agent-provocateur-girl/</guid>
		<description><![CDATA[Agent Provocateur is known for it&#8217;s very sexy ad campaigns. In the past they&#8217;ve had Kate Moss, Maggie Gyllenhaal, Peaches Geldof, and recently, Daisy Lowe; all ultra-hotties in their own right. But supermodel Helena Christensen is the newest freshbody in the AP ads. Agent Provocateur&#8217;s ads are always interesting and usually have some sort of [...]]]></description>
			<content:encoded><![CDATA[<p><a href='http://www.adsavvy.org/wp-content/uploads/2008/11/helenaap.jpg' title='helenaap.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2008/11/helenaap.jpg' alt='helenaap.jpg' /></a></p>
<p>Agent Provocateur is known for it&#8217;s very sexy ad campaigns.  In the past they&#8217;ve had Kate Moss, Maggie Gyllenhaal, Peaches Geldof, and recently, Daisy Lowe; all ultra-hotties in their own right.  But supermodel <em>Helena Christensen</em> is the newest freshbody in the AP ads.  </p>
<p>Agent Provocateur&#8217;s ads are always interesting and usually have some sort of story line or theme.  This time is pirates; mind-bogglingly sexy pirates.  The Danish model stars as a female pirate who&#8217;s seducing the captain of the ship she&#8217;s attempting to plunder.  Their website also has an <a href="http://www.agentprovocateur.com/experience-pirates.html" target="_blank">insanely sexy video</a> starring Christensen and Alice Dellal with cryptic clues and a choose-your-own-adventure feel.  </p>
<p>Check out the hotness:<br />
<span id="more-247"></span><br />
<a href='http://www.adsavvy.org/wp-content/uploads/2008/11/helenaap1.jpg' title='helenaap1.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2008/11/helenaap1.thumbnail.jpg' alt='helenaap1.jpg' /></a><a href='http://www.adsavvy.org/wp-content/uploads/2008/11/agentpwitch2.jpg' title='agentpwitch2.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2008/11/agentpwitch2.thumbnail.jpg' alt='agentpwitch2.jpg' /></a><a href='http://www.adsavvy.org/wp-content/uploads/2008/11/helenaap2.jpg' title='helenaap2.jpg'><img src='http://www.adsavvy.org/wp-content/uploads/2008/11/helenaap2.thumbnail.jpg' alt='helenaap2.jpg' /></a></p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/zMUv4QpGSjA&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/zMUv4QpGSjA&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
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