Category — Sexy

American Apparel doesn’t do high gloss sexy like Abercrombie or Calvin Klein. There’s no silicone or collagen or Botox. There’s no major Photoshopping or retouching the models. It’s a reflection of our idea of what sexy is as a society.

The perfect blonde on the beach is leaving our collective fantasy; our idea of sexy isn’t defined by film or by print anymore, it’s defined by the internet. Our generation has unprecedented access to smut, and it’s infiltrated our definitions of beauty and our everyday fantasies. Gonzo porn is our sensual fantasy now. Set in some freaks house as a 19 year old meth-addicted girl with low self-esteem knocks on the door. “I’m here for the party.”
Hott.
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Harley-Davidson has a pretty hardcore fanbase of older American motorcyclists, but the way things are going, that’s not going to last. Harley realizes there’s a whole generation of younger riders embracing foreign brands; Honda, Kawasaki, Suzuki, Aprilia, and Ducati all make high performance, high quality bikes that generally cost less than a Harley. So they need to make a bike that appeals to that crowd, and find a way to make them take notice of it.

That’s why they paired up the V-Rod Muscle and Marisa Miller. I’ll admit, I’m one of those young upstarts who trash talks the last great American icon, Harley-Davidson. I like Ducatis and cafe racers and European names on my bikes. I like to go fast in a straight line, but also be able to go through corners. Call me a snob, what can I say? Still, the V-Rod Muscle, even though I hate the name, is a Harley I might consider riding. And the fact that Marisa Miller is bent over athletically on one got me to take notice too. So the ad worked on me.
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PopCrunch has this odd advertisement for the Love Rug, which was a perfect example of 1970s freakiness. Made of polyester, of course, the advertisement offers it as an inanimate object to complete the threesome you’ve always dreamed of.

Heres the complete text of the ad:
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This is a Hai Karate commercial from the late 1960s. The idea of the ad is that Hai Karate is such a great smell, women will force themselves on you, and you’ll have to protect yourself. The box even came with an actual karate instruction booklet to help you defend yourself against rogue attacking women.

This idea is common in the fragrance market for young men. It’s funny, grabs your attention and appeals to the desire that young men have: to be jumped by women.

Check out the similarities in the Tag body spray commercial:
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Goodness Gracious

Heat is a mainstay in marketing. Heat as in hotness as in sexy. The better looking the person, the more likely the consumer is to stare. That’s what its all about, manipulating the animal brain, and Olivia Wilde certainly manipulates my animal brain. Look at that picture for Pete’s sake.
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Twenty years ago, if you told any ad exec that there would be nationally televised advertisements selling pills that enlarge your penis, during prime time TV no less, they would have guffawed their Cuban cigars right into your coffee cup. And yet, here we are. What happened?

The success of Enzyte is due entirely to marketing. It doesn’t matter if the pills do nothing, it doesn’t matter if the founder gets serious jail time. All that matters is public perception, and that’s what marketing is all about. A catchy jingle and the go-with-it attitude wins every time. So despite all the negatives, we have to tip our hats to Smiling Bob for taking advantage of the insecurities of a entire nation’s male population.

Well done, Bob. You win the Best Marketing of a Shit Product Award.

Sometimes bad marketing slips past the boardroom and enters the sphere of public consumption. We love that. Bad marketing is usually hilarious. Combine that with unintentionaly sexy kid’s toys, and that’s double hilarity.

So here are the Top 5 Least Well-Thought Out Children’s Toys.
Enjoy:
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One more reason that the EU freaks hate freedom: Some of them want to take a “zero tolerance” approach to sexist advertisements. Any time I hear the words zero tolerance, it gives me the willies, in any situation.

Anyway, various women’s rights groups and Members of European Parliament (MEPs) are suggesting guidelines and regulations which would end any type of advertising that portrayed women as sex objects or reinforced gender stereotypes.

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Advertising has to work extra hard in this media saturated world. Some advertising creatives though rise to the challenge, creating advertising that not only gets noticed, but gets talked about. This is one such ad!

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Are Axe/Lynx Adverts the sexiest and Most Sexist television commercials ever?
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