Category — Sports Advertising
Betting and gambling companies have been responsible for some of the best and funniest sports related ads hitting our television and the internet over recent years. Here are some of our favourites.
February 14, 2013 Comments Off
Modern technology has turned commercials, one of the foundations of the American television viewing experience, into a shadow of their former selves. Ads are now easily avoided thanks to the plethora of viewing options that allow the view to skip over ads altogether, limiting the cultural resonance of even the best campaigns.
But that doesn’t mean there aren’t good commercials out there. While many Americans can watch their Netflix-streamed seasons of Mad Men and Breaking Bad sans commercials, sports fans remain a captive audience for Madison Avenue to broadside with uber-cool ads, because sports are still best enjoyed live. The incentive to do commercials big and flashy is higher than ever before.
There are a slew of quality sports-themed ads on television right now, hawking products from insurance to the new edition of the FIFA video game franchise (but no Betfair Football or other betting ads as this is the US). Here are some of the best.
September 28, 2012 Comments Off
Football advertising has seen it’s share of great and not so great ad campaigns over the years – but when done right, football ads have the capacity to unite, engage and build common ground with football fans worldwide. No other sports gives you the sort of global access that football can, and as a result, a football ad (be it Betfair or Nike) can reach far more people than your run-of-the-mill product ad spot.
Here’s a look at some of the best football ads:
May 23, 2012 Comments Off
In Honor of Michael Jordan’s Hall of Fame Induction: Get Your Basketball On with Leroy Smith – The Master Motivator
“M.J. was introduced as the greatest player ever and he’s still standing there trying to settle scores,” one Hall of Famer said privately
In the lead-up to and in the wake of Michael Jordan’s big Hall of Fame induction weekend and the (disturbingly petty) speech he gave during it, Nike has been pushing these “Leroy Smith” viral videos. Question is, Who is Leroy Smith?
Check it, Savvyites:
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September 13, 2009 1 Comment
TAG Heuer recently ran an ad campaign for their Monaco brand watch. It was a contest to guess the winner of the above “Duel” between two important figures in the history of the Monaco series, Steve McQueen and Lewis Hamilton. The contest officially closed on June 10th, 2009. Apparently, it’s been one of TAG Heuer’s most popular online contests ever.
According to TAG Heuer, Lewis Hamilton won the Duel… but I don’t think anyone wins with this ad. They sliced up the original footage from the Steve McQueen 1971 film Le Mans to shoehorn his image into the ad, and then used a poor quality voice actor that sounds nothing like him to dub over his lines. Ironically though, McQueen’s shoehorn/voiced over performance is better than Lewis Hamilton’s actual performance. And McQueen’s been dead for almost 30 years. Overall, the ad is fairly lame on that level. Still, it has racing footage, so I can’t call it all bad. Check out the full version:
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June 30, 2009 Comments Off
The “Nike Football Advert 2008 – Take it to the next Level” advertisement is shot in the first person. The commercial begins with a teammate helping the advertisements main character, a soccer player, up off of the ground. He then hands the fallen player the soccer ball. The player kicks the ball into the net and the crowd erupts with cheers. The camera cuts over to a shot of recruiters on the sidelines watching this amazing kick as the music begins.
July 30, 2008 Comments Off