Category — TV Commercials

Have Apple lost it?

Now, admittedly, I was sent this link as being the official iPhone 3g ad that is airing in the USA. I don’t live in the USA so I have to take their word for it. But, that said, if this is the best they can do … then that is sad.
[Read more →]

Roboboy is one of those rare adverts that you watch because it is so good, not because you have the slightest interest in what it is intended to sell. This advert is beautifully directed, has a touching storyline, and high production values. It’s better made than the majority of shows on tv right now.
[Read more →]

This commercial from Chase is one of my favorites from a variety of angles.

First, there’s a hidden “easter egg” at the very beginning of the commercial. If you look closely, 007 is spelled out in the background during the first 3 seconds. It’s not easy to pick out, and the average person won’t discover this on the first view. But the two tires make up the 00 and the 7 is made of 2 pieces of wood that come together at an angle.

[Read more →]

Sometimes the point of an ad just stumps me. I can appreciate the effects, the direction, the ideas even, but am left wondering what the ad was trying to sell.

This ad struck me like that. If it wasn’t for the final frame showing the product we would be left clueless as to what impression Sony were trying to leave us with.
[Read more →]

Think chocolate and I imagine your first impressions are not Phil Collins. I would guess that gorillas do not feature heavily either. Unless you have seen this advert.
[Read more →]

Let’s say you’re a marketing executive for a billion dollar company and an intern approaches you with an idea. She says, “I have the perfect commercial concept for our product. Let’s put a few kids together and have them dance with their backpacks.” You’d probably think the intern was crazy.

Or, back to reality, you might think I’m crazy for naming this one of the best TV commercials ever, but I really think it is. Here’s why.

[Read more →]

Politicians want to get votes by any means. Even if that means scaring the population witless or knocking lumps off their opponents.

These ads can have a profound effect on the outcome, and can stay in a nations psyche long after the election is over. Some of the ads were only shown once or twice but are still discussed years later.

No political ads can compare to those coming out of the USA at presidential election time.

Check out the full list at the AOL Video blog

One of the classic advertising strategies is to employ nostalgia. There are certain things from the past that a popular culture thinks fondly of, and drawing on these things for your advertisement can create a strong positive association.

[Read more →]

Possibly one of the most annoying commercials ever created has been given a Techno Makeover!

Cillit Bang has to have all the ingredients specially designed to irritate your eyes, ears and credulity, but considering the amount of air time it is given I guess we have to assume it has been successful.

The loud, brash, hypey advertisement has been made, shockingly, even more loud, brash and annoying. Yes, somehow they managed this feat, with … wait for it … a techno remix.
[Read more →]

When was the last time an advert made you go “wow”? For me, it was the first C4 ad from Citroen.

You might be able to tell my geek tendencies, yesterday was Superman, today it is Transformers.

Well, not the real Transformers, but I expect it was partly seeing this advert that made them sure they could pull the movie off.
[Read more →]