Category — Valentine’s Day
Victoria’s Secret decided to take a gamble this year and splurge for a $3 million plus commercial during the Super Bowl. The gamble paid off.
According to Nielsen Media Research, Victoria’s Secret’s lingerie commercial in the 2008 Super Bowl was seen by 103.7 million viewers, more than any other.
Why was the ad buy a risk?
Unless the game is close, a 9:45pm commercial in the Super Bowl runs the risk of being seen by far fewer people than a first quarter commercial which is the most consistent quarter for peak viewership during the Super Bowl. For lots of people, the Super Bowl “event” ends at half time. Unless, of course, the game is close.
February 13, 2008 3 Comments