“M.J. was introduced as the greatest player ever and he’s still standing there trying to settle scores,” one Hall of Famer said privately

In the lead-up to and in the wake of Michael Jordan’s big Hall of Fame induction weekend and the (disturbingly petty) speech he gave during it, Nike has been pushing these “Leroy Smith” viral videos. Question is, Who is Leroy Smith?
Check it, Savvyites:

Harvest Leroy Smith is the reason Michael Jordan had to play JV throughout his sophomore year of high school. He’s the man who beat out MJ for the last spot on the Laney High School varsity basketball team, and now he’s an internet meme with Charlie Murphy’s face.

Jordan says getting cut from the varsity high school team was a major turning point in his life, so much so, he even invited the man who got his spot, Leroy Smith, to his Hall of Fame induction. Looks like MJ’s obsessed.

During his speech (which, like I said, is doused with petty whines and weird ramblings) he makes Smith out to be just some goon who played high school ball and only made the team over MJ because some cosmic architect was trying to shape his competitive nature. What he doesn’t mention is that Smith was at least good enough to play ball at UNC-Charlotte, and then overseas in various minor leagues before he decided to quit and settle in with a sales job, get married, and have kids like a regular human being.

However, when Jordan mentioned his version of the Smith story to Nike executives, they created an ad campaign based around a washed up “man who claims to have motivated Michael Jordan”. Granted, it really screws with the image of the real Leroy Smith, but it is effing hilarious. Strangely, I don’t see any plugs for Nike anywhere in these videos. Maybe this is part of Nike’s anti-advertising thang. Whatever it is, they’re really pushing it, there are 15+ videos on the Youtube.com account and there’s even an NBA.com interview with the fake Smith.

So check it, here’s the complete collection:

Leroy Smiths Hall of Fame Petition

News Stories: Leroy Smith Exposed (1/4)

News Stories: In the Recording Studio with Leroy Smith (2/4)

News Stories: Motivation in Action with Leroy Smith (3/4)

News Stories: Behind the Scenes with Leroy Smith (4/4)

Leroy Smith’s ‘My Gift to the Game’ music video

Leroy Smith message for Peter R Casey

Leroy Smith’s 2-on-2 Hall of Fame Challenge

GetYourBasketballOn: Shuffle & Sweat

GetYourBasketballOn: The Mind Maze

GetYourBasketballOn: The Blind Mantis

GetYourBasketballOn: Giant Target Drill

Dragon Attack Drill

ABC Focus Drill

Welcome to Leroy Smith’s Website

via GetYourBasketballOn.com

When the above video came out last month, Samsung issued a challenge:

GUESS HOW WE DID THIS. This clip was shot on an I8910 HD phone, a new camera phone just released by Samsung with an 8 megapixel camera that can actually record and output video in HD format. It was shot in one take, with no post production or special effects of any kind. Everything you see here was done “in-camera”. Our challenge to you is to figure out how we did it. Hint: it’s worth watching in HD…

Now, there were some people who were all like “Bah, this is just viral bait and I’m not biting”, but you have to admit, it worked well. The video has been viewed almost 800,000 times, and there are thousands of people commenting on it. So kudos to them. Remember the candy bar, Kudos? Remember them? They were good, what ever happened to them? Do they even exist still?

Anyway, here’s how they made the video. Check it:

Oh. That makes sense.

Burger King is all about the viral kookiness these days, and their latest advertising enterprise is actually pure genius. They’ve created the “Whopper Sacrifice,” Facebook application, which will give you a coupon for a free Whopper if you delete 10 people from your Facebook friends list.

Burger King got me interested with their Whopper Virgins ads, and initially I loved this campaign because of how it seemingly makes fun of all the Facebook obsessed freaks out there. The website says: “Now is the time to put your fair-weather Web friendships to the test. Install Whopper Sacrifice on your Facebook profile, and we’ll reward you with a free flame-broiled Whopper when you sacrifice ten of your friends.” And the app actually makes each “sacrifice” show up in your activity feed for everyone to see. It says something like “Vito sacrificed Jimmy James for a free Whopper.”

But I thought about it, and wondered what BK could possibly gain from this. And then it came to me:

The Kicker: The Foot-in-the-Door

In Social Psychology, there’s a tactic called the Foot-in-the-Door (FITD) technique which involves getting a person to agree to a relatively small request first, after which they’re more likely to agree to a larger request. Basically you ask for a small yes, then you can get a bigger yes, and so on. There have been a number of studies into the effect. For example, back in the 60s, some scientists asked people to either sign a petition or place a small card in a window in their home or car about keeping California beautiful or supporting safe driving. About two weeks later, the same people were asked by a second person to put a large sign advocating safe driving in their front yard. The people who agreed to the first request were far more likely to agree to the second. This tactic works because the human brain wants to be consistent, we always strive to align our opinions with what we know we’ve said in the past. That’s why “flip-flopping” is looked down on, even though, if you think about it… changing your opinion in the face of new evidence is actually a good thing.

So what Burger King is doing here is quite genius. Even though people think it’s no big deal to drop 10 “useless” friends to pick up a 2 dollar coupon, it may actually be having an effect on them. I wouldn’t be surprised if, after this campaign comes and goes, the customers who dropped friends for the coupon were actually more likely to frequent Burger King than those who didn’t engage in the friend dropping. Psychology plays a big part in advertising, now you know.

Meet Vincent Dooley, as played by Andrew Bowser. He’s the star of the upcoming film The Mother of Invention, a mockumentary about an aspiring inventor who dreams of winning the annual young inventor’s award. Unfortunately, he’s tried and failed for years, usually losing to Martin Wooderson, his arch-enemy.

Picture a cross between Napoleon Dynamite and The King of Kong, plus it’s about inventors. According to the film’s website, it was shot for an ultra-slim budget of $75,000, raised mostly by their friends and family. And judging from the viral videos online and the trailer for the film, I have a feeling it’s going to be a future cult classic, and make that money back plus plenty. So I’ve compiled all the viral videos related to the film here on one page. Enjoy:

There are 4 different videos on Vincent Dooley’s YouTube channel. Although his Vimeo page has those same 4 videos plus a bunch of others, and some clips not related to the movie, like his portrayal of Zeppo Jonas, the 4th Jonas brother, and my particular favorite, his response to celebrity voting videos.

The Official Trailer

Vincent Talks to Animals

Tears of a Child

Vincent in the Dance Studio

Vincent and the Super Suit

The Macelet

The Inventor’s Corner

Meet Martin Wooderson

Meet Vincent Dooley

Check out more information on the films website: ExploreInspire.com

Today, Dr. Pepper is giving away free coupons to all buyers of Guns N’ Roses Chinese Democracy. Last March they made a bet against the prospects of a release in 2008. They lost.

Well, not really. The viral branding that Dr. Pepper is getting from this promotional tactic is priceless. It’s better than a Super Bowl commercial. The net is ablaze with people trying to get their coupon.

If I was a betting man, I’d suggest that this whole thing was set up from the beginning. Dr. Pepper knew full well that Axl Rose would get Chinese Democracy out in time because they arranged the promotional campaign together. And just look. It’s a win-win-win. The consumer gets a coupon for a free Dr. Pepper. Chinese Democracy gets free news coverage and a massive PR blitz. Dr. Pepper magnifies their brand by about 10 times.

There are no losers here. It’s a brilliant marketing move. Bravo Dr. Pepper. Bravo Guns N’ Roses.