ClustaRack: Great Advertising Makes the Product

ClustaRack sells these paper roll holders for $200-$300 dollars each. It’s a pretty specific niche market they’re selling to: print shops and…well, I don’t really know who else besides print shops would need these. The point is, they have a great, really visible advertising hook for a simple little product.

I mean, they basically just sell these rack things. It’s a bit of metal with some prongs. That’s it. And yet, here we are talking about them. The reason? Their advertising method. They made a Rube Goldberg-esque sequence that’s reminiscent of the Honda Accord Cog ad from 2003 and it’s really fun to watch.

So here it is, enjoy: