Global Warming In Amsterdam: We’re In It Deep

This is advertiser Ogilvy Action’s public awareness campaign for MTV Switch.

Switch is MTV’s environmentalist arm. It tries to increase pubic awareness about environmental issues. I think Ogilvy Action’s low-cost/high-impact signs get the job done nicely. Strangely realistic-looking hands stick out of the water, holding up a sign with a simple question and the website address; and the whole assembly is attached to a remote controlled mini-submarine.

The theme of the campaign: we’re in deep.