Goodbye Innocence: Sasch SHS’s Beautifully Done Safari Ad
Italian fashion line Sasch SHS Teen Clothes has what may be my favorite new-ish ad in it’s “Goodbye Innocence” campaign. They show Safari Girl and Safari Boy in some far off hunting expedition, coming of age, with the various carcasses of their childhood sensibilities set about as trophies.
Not only is this one of the most aesthetically perfect ads I’ve seen in a long time, it’s powerful as well. Not that many teenagers would really be affected by the message, but it’s there nonetheless. This print campaign was actually listed in the finalists for the outdoor category at the London International Awards 2008, with Safari Girl winning a Gold statue in the print category, rightfully so. It’s just so beautiful and perfectly executed. The style and the colors and the look and feel, everything works. I only wish I were in the market for teen clothes.
And check out the full size versions:
Callegari Berville Grey, Paris – the agency that developed the campaign