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Great New Nikon Ads: Facial Detection

nikon_s60_1sm.jpg

Nikon has this new series of ads for their S60 model of digital camera. The tagline is “The Nikon S60. Detects up to 12 faces.” It’s really quality marketing: it’s simple and it gets the point across well. Well done.

Ad Info:
Agency: Euro RSCG, Singapore
Photographer: Jeremy Wong
Executive Creative Director: Charlie Blower
Creative Director: Victor Ng
Art Director: Lee Hsueh Ling
Copywriter: Victor Ng, Stephen Kyriakou

Check out full size images of all three ads:

nikon_s60_1.jpg

nikon_s60_2.jpg

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Popularity: 6% [?]

2 comments

1 Gerard McGarry { 01.21.09 at 5:38 am }

Brilliant, but the girl in the first picture has a freakishly large head, does she not?

2 dp { 01.25.09 at 7:12 am }

The one with ghosts is great, but the other two are stupid, particularly the one with the explorer. I could do better, and without being on some obscene wage.

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