Lame iPhone 3g Advert
Have Apple lost it?
Now, admittedly, I was sent this link as being the official iPhone 3g ad that is airing in the USA. I don’t live in the USA so I have to take their word for it. But, that said, if this is the best they can do … then that is sad.
Don’t get me wrong, I am a card-carrying Apple fan. This ad just doesn’t move me though.
What happened to the 1984 advertising Apple? Or Mac versus PC for that matter? Come on Stevey, you can do better!
I would have liked to have seen more creativity, or more humor. Apple says to me “innovative” and “design”, this doesn’t feel that way to me. Yes, it communicates “new and improved”, but so do the horrible detergent commercials.
Am I wrong? Do you like it? Please share your thoughts in the comments …
3 comments
Well … I suppose it’s trying to create a sense of melodrama, of revelation? Of something having been kept tightly under wraps? Of something being taken out of a secure metal box? Like a rabbit out of a hat?
Perhaps they just ran out of ideas.
And what’s wrong with the detergent commercials? LOL! What could be more exciting than somebody braying about the latest brand of washing powder?
If they were looking for a “WOW” factor… just didn’t happen. I can understand the anticipation they want to carry in the ad, but it seemed corny.
yeah I’m with you on this one. it’s not very innovative or creative.
sure, the wording is nice, “the first phone to beat the iphone, introducing, the new iphone, 3g.”
catchy and good, but they’re better than this.
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