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New Ambient Ads For Kellogg’s Crunchy Nut Cornflakes On London’s Pavement


Up until this afternoon, I was totally unaware that the cereal eating habits of society change during the colder parts of the year. It makes perfect sense though; apparently, cold cereal sales drop off during the winter months as people switch to hot breakfasts like oatmeal and farina.

In an attempt to keep customers eating their daily bowl of cold corn flakes during the autumn months leading up to winter, ad agency JWT London has created this “ambient” campaign for Kellogg’s Crunchy Nut CornFlakes. They enlisted the pavement artist Jon Hicks to draw large Kellogg’s bowls around London sidewalks, and sweep the autumn leaves into them to emulate the cornflakes. Clever stuff. Check out some pictures of Jon Hicks working: