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New Audi Ad: Meet The Family – Meet the Beckers Episode 1

Audi’s new ad campaign, Meet the Beckers, is the story of a wealthy, dysfunctional family, each of whom drives a different car. It’s slightly reminiscent of the show Arrested Development, if only because I have that show seared into the hilarity centers of my brain.

Audi driver and regular guy, Jason, is bringing his girlfriend to meet his family for the first time, for Thanksgiving. As he describes each new family member, we see them in their particular vehicle. Obnoxious brother Billy drives a BWM and has a bluetooth headset in his ear while he cuts off a Prius. His drunken, country club-visiting father (The Commander) drives a Mercedes and has a young trophy wife in the passenger seat, browsing a catalog of adoptable little foreign children. He pulls away with the wipers on and turn signal blinking. And, the effeminate, henpecked yuppie Lewis, with his insane twin daughters (who call him “Lewis”), drives a Lexus. It’s spot on.

This commercial tries to make it clear that Audi drivers aren’t the self-centered freaks that all other high-end car drivers are. You can be a regular guy and still drive a nice car.
Judging from their website, there will be at least 3 commercials in the series. I’m looking forward to them, Arrested Development ended too early.