New Intel Ad: Ajay Bhatt is Geek Chic
The newest of Intel’s “Sponsors of Tomorrow” ad campaign, “Intel Star”, captures the concept of geek chic well. USB co-inventor Ajay Bhatt hits the cafeteria and is welcomed as the rock star that he is. This ad should hit Intel’s target audience directly in their giant brains.
Rock that cafe with your bad self, Ajay, rock it.
Check out the first in the “Sponsors of Tomorrow” campaign:
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2 comments
I couldn’t help but write about this campaign as well, but I went off in a different direction. Here’s the link if you’re interested: http://themattkoppelblog.blogspot.com/2009/05/so-tired-of-rock-star-image.html
I’m a bit of a ranter.
I think the Intel commercials are great. I can actually tie them into my “history of the PC” unit at work.
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