Sometimes advertising is clever enough to make the leap from commercial to something much more. In this particular case the small, geeky, videos have gone from gimmick to internet meme. Forget branding, this is a cult hit!

You know you have a successful ad when people send it to their friends without realizing they are promoting your brand!
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This is a cracking little commercial pretending to be a “behind the scenes” look at the marketing department of Mike’s Hard Lemonade.

Now, as a Brit, before I saw this advert I had never heard of “Hard Lemonade”, let alone “Mike’s”, but I enjoyed the humor and now am aware of the brand and product. So I guess you could say it worked
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Ooh, Chevy you naughty people. This smartly presented advert is a clear attack on the famous Citroen dancing robot. What would it really be like to have your car transform and dance around?
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Anyone who was around in the 80’s will remember these little nasty critters. I for one, geeky as I am, am glad to see them make a reappearance, even in an advert for a product as dull as this one!
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Count this as yet another advert in the “what is this all about” category.

Really, sometimes I think the advertising guys are on drugs when they have these concepts.
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Watch this advert very very carefully.

It’s an awareness test and takes some serious concentration. Not everyone can keep up, it’s actually a very difficult challenge.

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Is it a spoof? Who cares, it’s funny because it’s true, ha.

No preamble, just watch. Naughty IBM Lenovo, Naughty!

How does a brand communicate that they have fixed something bad, controversial or unpleasant?

For a long time the Blue Smarty was considered bad. The theory went that this was a color not found in nature, therefore it was not only going to be artificial, but potentially toxic. Mums heard about kids going crazy on the additives and didn’t want their own little bundles of energy going the same way.
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There’s an advertising lesson to learn from the current firestorm surround the Miley Cyrus images forthcoming in Vanity Fair.

Here it is: if your brand is worth $1 billion, think deeply before screwing it up.

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This commercial from Chase is one of my favorites from a variety of angles.

First, there’s a hidden “easter egg” at the very beginning of the commercial. If you look closely, 007 is spelled out in the background during the first 3 seconds. It’s not easy to pick out, and the average person won’t discover this on the first view. But the two tires make up the 00 and the 7 is made of 2 pieces of wood that come together at an angle.

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