If we accept that demographic profiling is to become more accurate and that our individual needs better known, then the specificity of advertising might mean that with media channels of the near future, we’re only getting the stuff that we want.

So in that sense, advertising becomes exceptionally targeted. It’s worth looking into APML as an example of how we can now manage and share our likes & dislikes.

Think in terms of targeted advertising interwoven with DVR technology and interactive TV, so that when we see something like maybe a guy wearing a T-shirt we like the look of, we pause play, click the T-shirt and create a sale tag that we can come back to and buy later…