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The Mainstream Acceptance of Smiling Bob


Twenty years ago, if you told any ad exec that there would be nationally televised advertisements selling pills that enlarge your penis, during prime time TV no less, they would have guffawed their Cuban cigars right into your coffee cup. And yet, here we are. What happened?

The success of Enzyte is due entirely to marketing. It doesn’t matter if the pills do nothing, it doesn’t matter if the founder gets serious jail time. All that matters is public perception, and that’s what marketing is all about. A catchy jingle and the go-with-it attitude wins every time. So despite all the negatives, we have to tip our hats to Smiling Bob for taking advantage of the insecurities of a entire nation’s male population.

Well done, Bob. You win the Best Marketing of a Shit Product Award.