The New Visa Black Card To Compete With The AmEx Centurion Card
A while back, we wrote about the Centurion card, better known as the American Express Black Card, the criteria you need to meet to get one, and some of the competing cards that have popped up to try to get in on that same market niche.
The Visa Black Card – a new ultra-high end card
There are a few of these “ultra-high end” cards out there, most of them issued by various banks or lending groups. Now Barclays Bank has tossed it’s hat into the ring with the Visa Black Card. Check out this website for some information about it.
Visa already has a high end card called Visa Infinite, which is issued by Visa, but the Visa Black card is handled by Barclays directly. Read more about the market for these cards:
Apparently, the most important part of these cards is the 24-hour concierge service. That’s the main reason most people who can afford them actually get one of these supercards. The bling/wow/look-at-me factor only goes so far, and when you’re paying the fees and spending the amounts needed to keep one of these cards, you want more.
A recent comment from AdSavvy reader bcd said this of the similar AmEx Centurion card:
“I asked one of my clients (an NFLer) why he had the card… he answered that the concierge service is worth its price in gold…
“he related his most compelling use: he was on vacation with his family when a massive storm essentially shutdown the resort and island they were on; no commercial flights at all. he called his concierge and has a charter flight arranged, which allowed him to avoid the mayhem resulting from the storm crushing island.
“sure, he paid handsomely for the charter, but he watched the aftermath of the storm on his TV at home…instead of living through it.”
Makes sense. For the ultra-rich, buying whatever you want can get boring; they need the ability to actually do something that other people can’t. A good concierge can do that. You need 12 Arabian horses for your daughters wedding? Call up the concierge, he’ll have them flown in from Dubai. You need a personalized and autographed copy of Richard Dawkin’s The Selfish Gene for your son’s birthday, call up the concierge. The ability to get difficult things done is what sets these cards apart from just a card with a very high limit. Just the knowledge that cardholders have that ability, 24-hours a day, keeps them happy. And that’s what makes this niche so profitable.
Here’s some info directly from the card’s website:
For those who demand only the best of what life has to offer, the exclusive Visa Black Card is for you. The Black Card is not just another piece of plastic. Made with carbon graphite, it is the ultimate buying tool.
The Black Card is not for everyone. In fact, it is available to only 1% of U.S. Residents to ensure the highest caliber of personal service is provided to every Cardmember.
Become a Black Card member today and enjoy our 24-hour world class Concierge Service ready to assist you with all your business, travel and leisure needs.