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Who Spends The Most On Advertising In The US?

by Vito Rispo

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Proctor & Gamble’s logo

During the early part of 2008, Proctor & Gamble topped all other advertisers on Nielsen’s list of top advertisers, with a total of $1.179 billion spent. They were followed by General Motors, which spent $646 million.

Here is Nielsen’s complete list (in millions):

1. Proctor & Gamble: $1179
2. General Motors: $646
3. AT&T: $579.1
4. Verizon: $489.2
5. Pepsico: $455.0
6. Johnson & Johnson: $427.3
7. Toyota: $406.3
8. Time Warner: $391.1
9. Ford: $373.8
10. GlaxoSmithKline: $373.2