Category — New Ad
Sam Katz: He Kicks Children in the Face – Mock Political Ad
Back in August, Sam Katz, the incumbent mayor of Winnepeg accidentally kicked a teen in the head during a charity soccer match between some adult city workers and a team of kids from the Immigrant and Refugee Community Organization of Manitoba. The video went viral and achieved semifame on the internet among Canadians. Now a clip from that video has shown up in a hilarious mock ad supposedly paid for by an unknown group called “FOPATKITFOC” or, “the Friends of People Against the Kicking in the Face of Children.” Nice.
Robert Mackey at the New York Times blog calls it the “mock Canadian attack ad of the year”.
Check out the original video of the facekick, complete with audio:
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October 15, 2010 Comments Off
The Snazzy Napper: A Creepy Eyeless Burqa to Wear on a Plane
I would imagine that after attaching such a strange contraption to your face while on a plane, one would actually find it more difficult to nap, mostly because of the uncomfortable mumblings from your fellow passengers and all the painful taserings from federal air marshals.
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October 14, 2010 Comments Off
McDonald’s New Commercial Appeals to the Coveted “Gay French Teenager” Demographic
This is the new McDonald’s commercial that’s generating all the interest online. It’s called “Come As You Are”.
In it, a teenage boy sits in a McDonald’s, wistfully looking at his class picture and caressing it with his finger while talking to the obvious object of his affection on the phone. As his father approaches, he quickly hangs up and then listens to his dad tell him how much of a ladies’ man he was at his son’s age. The eventual reveal is that the son goes to an all boys school, so the object of his affection on the other end of the phone was another boy. That’s a twist ending worthy of M. Night Shyamalan.
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October 14, 2010 Comments Off
New Ads – Budweiser Attempts to Reclaim the ‘Cool’ Mantle
The Problem: Budweiser’s sales were down 9% last year and are down another 9% this year. The brand’s been losing customer loyalty consistently over the past 5-10 years, as can be seen in their ranking among national product brands – which slipped from 16th in 2003 to 220th in 2010.
The Reason: The major beer drinking age demographic, 21-34 year olds, consists of ironic hipsters and testosterone-challenged “progressives” who are switching to microbrews, wine, and abominations like Smirnoff Ice in droves. In fact, microbreweries specifically have more than doubled their production since 2004.
What Budweiser is doing about it: Good advertising…
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October 3, 2010 Comments Off
In Honor of Michael Jordan’s Hall of Fame Induction: Get Your Basketball On with Leroy Smith – The Master Motivator
“M.J. was introduced as the greatest player ever and he’s still standing there trying to settle scores,” one Hall of Famer said privately
In the lead-up to and in the wake of Michael Jordan’s big Hall of Fame induction weekend and the (disturbingly petty) speech he gave during it, Nike has been pushing these “Leroy Smith” viral videos. Question is, Who is Leroy Smith?
Check it, Savvyites:
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September 13, 2009 1 Comment
TAG Heuer’s complete “Duel” ad pits Steve McQueen against Lewis Hamilton: Everyone Loses
TAG Heuer recently ran an ad campaign for their Monaco brand watch. It was a contest to guess the winner of the above “Duel” between two important figures in the history of the Monaco series, Steve McQueen and Lewis Hamilton. The contest officially closed on June 10th, 2009. Apparently, it’s been one of TAG Heuer’s most popular online contests ever.
According to TAG Heuer, Lewis Hamilton won the Duel… but I don’t think anyone wins with this ad. They sliced up the original footage from the Steve McQueen 1971 film Le Mans to shoehorn his image into the ad, and then used a poor quality voice actor that sounds nothing like him to dub over his lines. Ironically though, McQueen’s shoehorn/voiced over performance is better than Lewis Hamilton’s actual performance. And McQueen’s been dead for almost 30 years. Overall, the ad is fairly lame on that level. Still, it has racing footage, so I can’t call it all bad. Check out the full version:
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June 30, 2009 Comments Off
The Mind-Blowingly Vast Scale of Honda’s New Insight Commercial – “Let It Shine”
Honda’s new commercial for the 2010 Insight has a deceptively simple appearance. A series of shapes and patterns flash across what looks like an old Lite-Brite set, or maybe an LED panel, or perhaps even just a series of computer generated dots on the screen. It’s nice to look at and nice to listen to, due to the pretty music playing along. Simple and nice. The interesting part is that the flashing dots are actually the flashing headlights of 1,000 actual Honda Insights. One thousand full sized automobiles, arranged in a gigantic grid in such a way so they appear to be a perfect rectangle from the camera’s vantage point.
Check out the “Making of…” video near the end of this post:
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June 30, 2009 1 Comment
WTF: Mega Shark vs. Giant Octopus Trailer
Ahhh… Debbie Gibson and Lorenzo Lamas, together at last. Plus this movie has a mega shark and a giant octopus, apparently. How can it go wrong? My answer: In every possible way.
I don’t know what the makers of this movie were thinking. Maybe they wanted this movie to be the next Snakes on a Plane; maybe they had a lifelong vision of a mega shark and a giant octopus doing battle, and finally had the chance to make that vision a reality on the big screen. Maybe this is some sort of tax scheme or ploy a la “The Producers”. Who knows. Who cares. Whatever.
May 13, 2009 Comments Off
Bontrust Finance’s MoneySex: “Increase In Currency”
This German ad for Bontrust Finance is… unexpected, to say the least. This sort of thing would never fly in the US. Well done though. Unfortunately, it looks like the Bontrust girl is a total whore. How dare she cheat on Lincoln… and with Mao of all people.
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May 13, 2009 Comments Off
FormulaSexta: Formula 1 on Spain’s laSexta Channel
LaSexta is the sixth nationwide broadcast television station in Spain and, starting this year, the only channel in Spain that broadcasts Formula 1. So they commissioned the creative agency Kotoc to make some intro spots and they came out really nicely. My only complaint is that the ships don’t look like their going fast enough. Other than that, the pod racer feel of the whole thing is pretty interesting and the look is definitely nice.
Check out the rest of the intro spots:
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May 12, 2009 Comments Off