Subscribe via RSS
AdSavvy Logo

Category — Political Branding

John McCain’s New Ad: “Chicago Machine” – Guilt by Association

“Barack Obama,” an announcer intones, “born of the corrupt Chicago political machine.”
The ad quotes Obama saying, “In terms of my toughness, look first of all, I come from Chicago.”
Then the announcer continues:
“His economic adviser, William Daley. Lobbyist. Mayor’s brother.
His money man, Tony Rezko. Client. Patron. Convicted Felon.
His “political godfather.” Emil Jones. Under ethical cloud.
His governor, Rod Blagojevich. A legacy of federal and state investigations.
With friends like that, Obama is not ready to lead.”

This is McCain’s attempt to flip around the public image factor and bad associations factor. For a while, Obama and the Dem’s have been focusing on the lobbyists in McCain’s campaign and his unsavory friends, using the guilt by association trick. Now McCain has turned that trick around on Obama.
[

September 25, 2008   1 Comment

Obama’s New Ad: “Destination” – McCain’s Living It Up In Bermuda

Obama’s new ad, entitled “Destination”, has hit the airwaves, and it makes some subtle, and some not so subtle, jabs.

The main point is that McCain plans on keeping Bermuda business open, and plans on continuing to allow it as a tax shelter. The subtle sting of this ad is made more harsh, though, by the economic climate here in the US. It makes it seem as if McCain is out and about, living his rich and famous life in Bermuda with his 13 cars and his billionaire friends while the average American can’t afford to pay their mortgage. The underlying message is a continuation of the previous ad about McCain’s 13 cars.
[

September 23, 2008   Comments Off

The Dems Focus on McCain’s 13 Cars

So it turns out John McCain and his family own 13 cars. The Dems are focusing intently on that partucular nugget for 2 major reasons. Firstly, because McCain previously said he “bought American literally all [his] life.” That highlights a disconnect, even if the cars really don’t belong to John McCain himself. Even if it’s not true, it’s a powerful image. For Example: “Not only does he buy Non-American…he has 12 non-American cars”

But all of those cars except the American-made 2004 Cadillac CTS are registered in his wife’s name. His wife is a wealthy car enthusiast/amateur race car driver and heiress to some of that deliciously thirst-quenching Anheuser-Busch money. So most likely, John has nothing to do with those other 12 cars (besides his Caddy).
[

September 23, 2008   Comments Off

McCain Linking Obama to the Current Financial Crisis

In two new ads, and in a recent speech, McCain is trying to link the current financial badness to Obama. In the first ad, called Advice, we hear that one of Obama’s economic advisors is Franklin Raines, former CEO of Fannie Mae. The rest of the ad is essentially irrelevant, since all it’s trying to do is show you that Obama is being advised by someone who is connected deeply with the current economic collapse.

The same thing happens in the second ad. We hear about another former Fannie Mae CEO being associated with Obama. Trouble trouble. Guilt by association. This kind of thing works, no matter how logically silly it many be.
[

September 20, 2008   Comments Off

Obama and McCain’s Political Advertising: We’re in the Thick of It Now

Look at those teeth – Look at those ears

Every election season it goes the same way; the ads start off nice & easy with no real mud-slinging or negativity, and then someone says something a bit nasty, and the battle really begins. Well we’re right in the thick of nonsense season now. The battle has been on for a while.

We have less than 50 days to go until November 4, and since the race is so close, the ads will only get worse from here on out. Lots of negativity and juicy badness to come.
[

September 16, 2008   Comments Off

Barracuda or Pig? The Marketing Battle Over Sarah Palin

Lipstick on a pig?

It’s easy enough to dismiss Obama’s statement “You can put lipstick on a pig, but it’s still a pig,” as just an old saying. But politicians cover every angle. It’s their job to be politically correct and think of anything that could possibly offend anyone. It must have crossed Barack Obama’s mind when he first read it. I find it almost inconceivable that he didn’t realize some people would sense an offensive jab at the new female VP of his opponent, Sarah Palin. A woman who is plastered all over the news these days, much of it about her looks.
[

September 10, 2008   Comments Off

Why Sarah Palin & Joe Biden? The Real Reason Behind the VP Picks: Marketing

Sarah Palin & Joe Biden

When we’re deciding whether we like the person delivering a message, tone of voice accounts for 38% of our opinion, body language for 55% and the actual words for just 7%. This is a fact.

The presidential election is not about issues. It hasn’t been about actual issues for a very long time. I’d argue since Thomas Jefferson. The vast majority of Americans don’t understand or care about real issues. They just don’t matter. So what is it about then?
[

September 9, 2008   Comments Off