Tiger Woods Walks on Water

You know how on YouTube you can post a video then someone else can do their own video in response?

Here is a great way that EA Games and Tiger Woods used this to great effect with their ad.

First, take a look at the video that started it …

Now check out the response ad.

Is this all a viral marketing campaign that has everyone fooled? Does it even matter?

Either way, well done EA and Tiger, nice work!

Via: Xfep